PRODUCTS | Sanitaryware
Imperial Bathrooms Roseland cast-iron bath with large claw feet has a traditional look but can be painted in any colour the buyer chooses
“Complement this with the possibility of washing with water, whether with a built-in bidet function or a multifunction shower toilet, and there are real environmental and personal hygiene benefits for retailers to outline.” The lifespan of a space is always a consideration when creating an enviro- nmentally-friendly design. But time - lessness doesn’t mean you have to play it safe and boring. Dramatic designs can still be sustainable and won’t be dated in a few years. A trend that is on the rise and has slowly gained momentum is the idea of coloured ceramics. Customers are choosing bold colours in the bath tub or basin and working the design around those shades. Unlike in the past when colour would come from tiles and other accessories against a backdrop of white sanitaryware. One reason for the white bathroom trend was the worry that colour would make it look dated. A Seventies avocado bathroom looks altogether
out of place in 2021, but complete coloured suits are out, and statement pieces, like a coloured bath tub, are very on-trend.
Burlington, part of Bathroom Brands, has a range of colour options for its traditionally-styled collections. Burlington’s new range of Bespoke basins allows a customer to add a twist to its classically-styled pieces for a sense of individuality. Details like small floral designs, to Art Deco patterns and bold statement colours, create interest in what might otherwise be old-fashioned bathrooms.
Individuality Customers are
choosing bold, dramatic and daringly bright shades and patterns, which guarantee opulence and add the wow factor to bathroom interiors
Faye Froy, Burlington marketing manager
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There is a significant increase in the demand for individuality in bathrooms, explains Faye Froy, Burlington’s marketing manager: “Customers are choosing bold, dramatic and daringly bright shades and patterns, which guarantee opulence and add the wow factor to bathroom interiors.” Imperial Bathrooms creative director, James Stevenson, sees a consid- erable demand for coloured bathroom from consumers looking for a bolder look or wanting to inject their own personality into the bathroom. However, on the other side, Steven- son still sees the need for white ceramics for those who are worried about colour dating the design or affecting the house’s resale value. He says: “Sanitaryware sales remain in favour of classic white ceramic ware, as no matter how vast the colour wheel is, consumers continue to want a bathroom suite that can be all things and remain timeless through changing trends and also homeownership.”
Sensia Arena shower toilet from Grohe has a modern design with a host of technological functions
Another rising trend is playing with the shapes of traditional ceramics. For example, the Victoria and Albert Napoli bath has a unique half-egg shape, which adds intrigue to the tub and saves on water due to the asymmetrical shape. For basins, there is Roca’s Ohtake basin which is curved and designed to look like waves. Even in a white or neutral shade, adding a product with a unique design is a way to inject personality, but keep it toned down for those who are worried about future saleability.
It is also important that the bathroom is suitable for all of the family, now and in the future, thus extending its lifespan. According to Graham Bucktrout, managing director of IBC Group, which owns Imperial Bath- rooms and Whiteville Ceramics, says there are now more and more products on the market that consider ergo- nomics and functionality for all abilities, sizes, and ages.
“Ergonomics has become a new way to focus on form and function in the bathroom,” says Bucktrout. “I
· June 2021
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