Round-up | NEWS EXCLUSIVE
‘There are no bespoke paint fi nishes anymore’
BESPOKE KITCHEN companies could be doing much more in terms of the paint fi nishes they offer, says paint specialist Emma Culshaw Bell. In the latest episode in Series 3 of our award-winning kbbreview Podcast, the paint expert said she believes there is scope for retailers selling bespoke kitchens to take their paint fi nishes to the next level and offer something truly bespoke and unique.
Said Culshaw Bell (pictured): “There are no bespoke paint fi nishes anymore. When I go on-site, I design the paint fi nishes directly with the client. We start with samples, but by the time we go on-site, we have adjusted the fi nishes anyway – that is truly bespoke. Not ‘custom’ , where you pick something out of a catalogue or from a few samples.”
She explained that she felt this was the beauty of working with a designer such as Charlie Smallbone at the Ledbury Studio. “He is really innovative and unique. He is using a myriad of different materials. A lot of metallics and all sorts of textures of wood. The painted cupboards very often need very subtle paint effects to consolidate the rest of the effects. This is where it is truly bespoke. “I like to take materials and push them and see what else they will do and what is possible. Something I have to be careful of with paint effects on kitchens is that I have to make sure it sticks, is durable and can be repaired.” When asked about the pool of skilled, artisan labour needed to deliver these
fi nishes going forward, she said: “I am dragging my son in – whether he likes it or not. I do try to get youngsters to shadow me, but they have a different approach. You have to have the passion. It is very diffi cult to fi nd anyone who has the skill or the knowledge or the intent to continue the work.”
Abode to boost retailer footfall with Approved Partners scheme
THE NEW Approved Partners scheme from Abode is intended to help drive customers into showrooms.
Retailers in the partnership will have their showroom listed on the Retailer Locator page of the Abode Designs and Pronteau websites.
They will also receive materials, such as customer-facing catalogues, videos and social media content, for use in their marketing.
Marketing manager at Abode, Leanne Adamson, said: “The scheme aims to reward Abode retailers for their loyalty to the brand, with marketing material and in-person support that will help them get the most out of the brand and make their displays and their showrooms stand out and entice consumers in.”
There will be exclusive in-person events for partners at the Abode showroom, including presentations on new products, help planning show- rooms and choosing which Abode products to showcase. Abode sales representatives will also be on hand at
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the events to provide full training for staff as needed.
The partnership also provides retailers with a free point-of-sale pa ckage, which includes a tap fi nishes booklet, Pronteau strut card, brand warranty cards, brand stickers and exclusive Abode Approved Partner window and door decals. To be eligible for the scheme, retailers must have a physical showroom and at least fi ve current Abode products on display.
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