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Point5 Kitchens | RETAILER PROFILE


The breakfast bar area on the main island is also used for customer consultations


T


he guys at Point5 were no rookies when they took the bold step of opening their


impressive showroom in Lon- don’s affluent Muswell Hill in the summer of 2016. Joe Kardani and Tomas Kolasinski had their own separate bespoke joinery companies and had worked together on many projects since 2005 prior to joining forces to form Point5 in 2011. Both were skilled fitters but also both brought their own two-man fitting teams with them, two of which are still with them today.


Kardani also had plenty of project management experience from his stint working for a developer, where he also designed kitchens.


When they spotted an opportunity in the Muswell Hill area for someone offering completely bespoke con - temporary furniture at competitive prices, they did not hesitate to make their move, and the fact that Kolasinski’s brother had a furniture factory in Poland furnished them with the rock-solid supply chain they needed to pull it off.


But why call it Point5? Kardani and Kolasinski both racked their brains apparently trying to come up with a name for their new venture, but when they started talking about the fact that they manufacture everything to fine tolerances – namely, 0.5mm – the


January 2021 ·


choice of name became obvious. The showroom has an impressive glass frontage that gives passers-by a good view of the interior.


But there are two other kitchen studios nearby. So how does that work?


Kardani explains: “Martin Moore opened just after we did, and to be honest it is a good, affluent area


and it seemed like there was a gap in the


market for someone making


There will never be a time when we take on a big job and they cannot supply, as we control it


Point5’s high-street shopfront is modern and stylish


bespoke kitchens. Lambert Welch sells German kitchens and they are not bespoke and compared with Martin Moore, we offer a more contemporary product, so we’re not really in competition with each other. “Their [Martin


Moore’s] starting price is £75k+ and their kitchens are more traditional. We


can do in-frame kitchens for people but most of our projects are more on the contemporary side.”


Bespoke is a word that is a bit overused these days, so just how bespoke are their kitchens? “They are bespoke in terms of it doesn’t matter what size the cabinet is, what colour it is,” says Kardani. “It is not an expensive option for us to make a cabinet 611mm instead of 600mm as we make them all to order. A lot of people say their product is bespoke, but it uses standard cabinets and the scribes on the side might be huge, whereas we always make sure ours are the same on both sides. And for the insides of the cabinets, we offer hundreds


of different colours and


textures. We won’t limit customers to five options. It makes the process a lot longer, but it is nicer for the customer, because they really get to make the kitchen their own. We can do different woods for drawer and carcass interiors and we can mix handle details too.” This they are able to do thanks to Kolasinski’s brother’s furniture factory in Poland. Kardani says: “All the kitchens are made by my business partner Tomas’s brother at our factory in Poland. We make it all ourselves. Tomas was brought up as a joiner and his father used to make furniture as well, so the factory is on their family land it is all


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