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BATHROOM MANUFACTURER PROFILE | Roper Rhodes


Wall-hung basin unit


from the contemporary Frame collection


overarching strategy or vision for the business. We have always focused on two things; keeping our customers and our employees happy. That’s the DNA of the brand and, as I said earlier, my intention is to not lose that. “That’s not to say I won’t be continually looking to improve or push the business forward but, if we can focus on the two key things that make our business what it is, then the strategy takes care of itself.” According to Leather, although it has grown steadily since it was established in 1979, the size and scale of the business has changed most significantly over the past decade and that, he explains, is down to its decision to focus on strengthening relationships with existing customers. “We deal with fewer customers than we did 10 years ago, yet we’ve seen a lot of growth over that same period,” he says. “A significant part of that success has been working even more closely with existing retail partners to do more business together. “Over the years, we’ve declined many larger client opportunities that would have provided short-term financial gain, but undermined our commitment to treat all customers equitably, which is also a key part of our DNA. This business was started with a customer base of small independents and – like us – often family-owned bathroom showrooms and plumbers merchants, and today most of our sales are still with these customers. Whatever we do we always strive to ensure we are fair to, support and allow customers to compete on a level playing field.” The evidence that Roper Rhodes has built business around loyal


retailers and keeping


its its


customers happy can be found in the form of two significant additions to the business in the past five years – its impressive distribution and logistics centre in Portbury, near Bristol, and the introduction of its


We’re rather obsessed with product development. It’s a bit like a roundabout we can’t and don’t want to get off – you just have to hang on and spin faster to stay ahead


28 · January 2021


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