Bedrooms | PRODUCTS
THE LAY-ON, THE PITCH AND THE WARDROBE
Bedrooms are a profitable opportunity for retailers to expand their business. Vicki Evans looks at these dry fits that allow for quick installations with good profit margins and create an excellent opportunity to upsell customers.
B for
edrooms are sometimes considered an afterthought or something to add on to
a more extensive renovation. However, having bedroom design skills in your back pocket could open up lucrative new sales opportunities for retailers. All the experts kbbreview spoke to
this article unequivocally agreed that bedrooms are a profitable option for retailers as they provide good margins on furniture without the hassle of installations involving multiple trades. Although bedroom furniture is often
closely related to kitchen ranges, it makes just as much sense for bathroom retailers to dive into this area too. Homes that have en suites installed would benefit from having a fresh
new bedroom complete the renovation.
One vocal advocate for retailers selling bedroom furniture is Ashleigh Hanwell, senior designer at PWS, who says: “We know kitchens will always be the most profitable area in the home, but bedroom installations are considerably easier and with multiplesbedrooms in a home, and it
design to
being a considerably less expensive purchase, homeowners are likely to change their bedrooms more often than kitchens.”
The other aspect of these fits that help their profitability is their quick turnaround. Having a dry-fit, that’s also free from appliances, can speed up installation
times Healey, as most furniture
manufacturer lead times are back to pre-pandemic rates. Steve
national business
development manager at Trend Interiors, says: “Another benefit is the rapid turnaround and simple install.
Bedroom storage solution from Daval
We see an average time-line of just typically two to three weeks from sale to installation. So, from a cash flow point of view, it makes lots of sense and bedrooms can be a profitable area as options are greater.”
Small bedrooms
According to insurance company LABC Warranty, the number of bedrooms in UK homes is at its lowest in 90 years, with the average dipping down to under three bedrooms per house. Also, the size of bedrooms is slightly smaller than 90 years ago – in 1930, master bedrooms were 15.34sq m, but now they are 13.37sq m. According
to Simon Bodsworth,
managing director at Daval Furniture, the ‘race for space’ is on as UK homes are often compact. He says: “Bedroom storage
is undergoing a huge
renaissance as homeowners join the ‘race for space’ in their homes. In addition, with hybrid working set to become increasingly likely for some professionals post-Covid, we have noted space planning for both upstairs and downstairs putting a greater focus on well considered interior designs that facilitate easier living.” Fitted
furniture often gives
homeowners more space than standard wardrobes, especially when they
are floor-to-ceiling. However,
Jeremy Ligier, market development manager at Schmidt, thinks that designers should ensure that
This Schmidt closet has a pull-down clothes rail
Key areas this year will focus on the benefits of well- considered door design, adding value and utility to walk-in wardrobes and furniture suites by offering more than just cupboard space
Nuala Brady, group marketing manager, BA
„
The Nebula collection from Symphony comes with matching freestanding pieces
May 2022 · 63
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