Whirlpool | MANUFACTURER PROFILE


sustainability long before it


supporting and driving


‘We’ve been became fashionable’


Ian Moverley, director, UK communications and government relations at Whirlpool Corporation, reveals its ‘green’ strategy and explains why the whole industry must play its part in helping reduce our impact on the environment


Y


ou don’t have to be a self- proclaimed eco-warrior to recognise that sustain- ability is fast emerging as one of the issues set to dominate all our lives over the next 20 years. After spending most of 2020 indoors, the kitchen has become even more central to consumers’ lives than ever before. Which begs the question, how is this impacting the environment? And what does the industry need to do to build towards a more sustainable future? One brand, in particular, that has a


May 2022 ·


long-standing history of action against climate change is Whirlpool Corporation, the parent company of Hotpoint, Indesit, Whirlpool and KitchenAid. “We’ve been supporting and driving sustainability long before it became fashionable,” explains Ian Moverley director, UK communications and government relations, at Whirlpool Corporation. “As part of our journey and action against climate change, we made a global commitment to reach net zero emissions in our plants and operations by 2030, building on our


Integrated systems are the future. What if you could use the energy generated from your fridge to heat up the water in the dishwasher


Ian Moverley, director UK communications, Whirlpool


60% reduction in emissions across all scopes since 2005. We’ve even taken our commitment to sustainable developments in the kitchen sector a step further with the introduction of our ‘Green Kitchen’ concept. There’s a limit to the impact you can have by lowering the energy usage of individual appliances but, we believe integrated systems are the future. Which is highlighted in the Green Kitchen. “What if you could use the energy generated from your fridge to heat up the water in the dishwasher,


for


example, or that you could reuse the water from one dishwasher cycle and use it for the next – something we actually already do. So, integrating appliances is something we believe will happen in the future but, equally, if that is to become a reality the kitchen space itself will also have to evolve.”


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