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PROOF’S IN THE NUMBERS


Judging by Airbus’ market share, the company’s customer-first focus is resonating with rotorcraft buyers, aided by the Airbus reputation for building top-quality aircraft.


The proof: In 2016, Airbus Helicopters Inc. and Airbus Helicopters Canada Ltd. collectively delivered 60 new helicopters to North American civil and parapublic clients, which the company says accounted for half of all new helicopter deliveries on the continent last year.


“As well, our two companies booked a total of 64 orders combined for new aircraft, which was an estimated 73 percent of all new helicopter bookings in North America,” Emerson said. “So despite operating in a very depressed North American helicopter market, our companies increased their share of new helicopter deliveries and orders.”


46 Nov/Dec 2017


Clearly, helicopter customers want to do business with companies that truly care about them. That’s a lesson that Airbus Helicopters Inc. has taken to heart. It is applying this truth to improve the ways in which it does business, and how the company interacts with customers who buy its products and services.


“When Airbus Helicopters Inc. says we’re here to do the best for our customers, we truly mean it,” Emerson said. “The fact that we have increased our share of North American helicopter deliveries and orders proves that our customers care about being taken care of properly. The next challenge Airbus faces is to maintain our customer- first focus when the helicopter market hits its next upswing, and sales volumes go up. That’s a problem we’re more than willing to deal with.”


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