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FROM THE DESK OF THE EDITOR


I think that most people would agree that our holiday card pretty much sums up how many of us feel about 2020.


It’s not really helicopter themed, as our previous cards have been, but if it causes a bit of a chuckle and captures the lighter side of the human spirit, then we achieved our goal.


There can be no doubt that 2020 has been an interesting and challenging year for most all of us, not only in our personal lives, but in our work lives as well. COVID, civil unrest, a divided nation, and a seemingly never-ending stream of contentious elections have cast a cloud of uncertainty over not only the U.S. economy, but the global economy as well.


I recently took a quick look at my November-December 2019 editor’s letter to reflect on the sentiment at the time. For the most part, the helicopter industry economy was firing on all cylinders and it seemed to be rainbows and flying unicorns (with rigid rotor systems, of course) as far as the eye could see. Then Boom! In March of this year, the pandemic caused the world to collectively pump the brakes on the economy.


As for me, I am a glass-half-full kind of person. Although I acknowledge the negative aspects of any situation, I try to look past it for the silver lining knowing full well that seasons will always change.


Academy Award winner Viola Davis once said, “I guess they say, ‘Necessity is the mother of invention’ because you have two stark choices when you find yourself in a really desperate situation.


Rotorcraft Pro® is published six times a year and


mailed out on or around the 10th of every other month by: Rotorcraft Pro Media Netwok Inc. Rotorcraft Pro®


per year for foreign is


distributed free to qualified subscribers. Non-qualified subscription rates are $57.00 per year in the U.S. and Canada, $125.00


Publisher is not liable for all content (including


editorial and illustrations provided by advertisers) of ads published, and does not accept responsibility for any claims made against the publisher. It is the advertiser’s or agency’s responsibility to obtain appropriate releases on any item or individuals pictured in ads. Reproduction of this magazine in whole or in part is prohibited without prior written permission from the publisher.


subscribers


(surface mail). U.S. postage paid at Fall River, Wisconsin, and additional mailing offices.


Editor-In-Chief Lyn Burks


lyn.burks@rotorcraftpro.com Account Executive


Teri Rivas


teri.rivas@rotorcraftpro.com Brad Shubargo


brad@rotorcraftpro.com Circulation Manager


Laura Lentz Layout Design


Bryan Matuskey production@rotorcraftpro.com


You can either fold and cave-in to it or you can become really passionate about getting out of it.”


With that sentiment in mind, I’m feeling optimistic about 2021. It appears that the COVID vaccines will be the light at the end of the tunnel for many aspects of recovery, i.e. travel and tourism. Also, talking to our customers, we not only see how most of them have been negatively affected in one way or another by the current situation, but we also see how adaptable and resilient they have been. Shrinking revenues, tightening budgets, and the inability to travel has forced many to reinvent how they do business. Some companies will actually come out of this period stronger for it. For example, 10 months ago, the word “virtual” was just a cool, futuristic buzz word and now it’s a way of life and business.


As for Rotorcraft Pro, we have had to adapt as well and looking back on 2020 we are grateful for the support of our media partners and readers, all of which have contributed to the growth and success of the Rotorcraft Pro Media Network.


So, as we head into the new year, we join Santa as depicted in our humorous holiday, and raise a toast to all the hard-working rotorheads and leaders of industry who always manage to adapt and overcome no matter the situation. Cheers!


Lyn Burks, Editor-In-Chief


Online Accounts Manager Lynnette Burks


lynnette.burks@rotorcraftpro.com Copy Editors


Rick Weatherford


Joanna Nellans Social Media Guru Laura Lentz


Conributing Writers James Careless Randy Mains Joanna Nellans Brad McNally Rick Weatherford Tim Pruitt


Randy Rowles Sharon Desfor Matt Johnson Scott Skola


Corporate Officer Lyn Burks, CEO


Mailing Address


367 SW Bluebird Ct. Ft. White, FL 32038


Toll Free: 877.768.5550 Fax: 561.424.8036


www.rotorcraftpro.com


4


Nov/Dec 2020


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