“R&D is the most expensive resource of a company, not because of the cost of development or staff but because of the immeasurable cost of developing the wrong thing – the opportunity cost of not having the killer product. I believe every company can have the killer product – they just need to find it, commit to it and develop it.” Colin Dobbyne, award-winning founder of Big Blue Solutions product development consultancy and specialist in disruptive design


INNOVATE – create something entirely new DISRUPT – in ways no one saw coming GROW– more than you ever thought possible


Disruptive product design can turn a vision into a reality. When Big Blue Solutions was approached by Northumbria Healthcare NHS Foundation Trust to design a unique telementoring system that would link surgeons in the UK and Tanzania, no one thought it could be done. It was. The full story The Link – An Adventure in Africa from the Inside Out is now available on Amazon.


www.bigblue.solutions E: enquiries@bigblue.solutions


January 2019 Health Estate Journal 33


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