GoldenRace: operators can do more for virtual sports


To optimise virtual sports engagement, Martin Wachter, CEO and Founder of GoldenRace, outlines why operators should treat virtual players like they do sports bettors - utilise banners, bonuses, jackpots, and adapt game markets and odds as needed.


How significant is the virtual cross-sell opportunity for the upcoming World Cup?


Virtual sports have systematically proven to be a permanent, complementary, profitable option for betting operators and bookmakers to engage their players, cross-sell products and add traffic to their sportsbooks.


Martin Wachter CEO and Founder GoldenRace


To convert traditional


sportsbook players, we offer our clients white-label solutions where they can even customise the betslip, making it look the same as in their sportsbooks. Like this and with a familiar layout,


players feel comfortable and there is a zero learning curve that allows them to bet on virtual sports and understand them from the very beginning.


Tey are the natural continuation of the betting experience for players, providing the same amount of traffic (or even more) than sports betting in many countries around the world. Te cross-sell opportunity comes from players being able to bet on their favourite teams in virtuals while they are in the betting shop or online, betting on real events.


What more can virtual sports providers be doing to tap into the World Cup betting fervour and convert traditional sportsbook punters into virtual sports players long term?


At GoldenRace we know the key is the realism of the product. Tat’s why our virtual football is the most played in the industry and generates more than 25 million bets per day. Te whole product is an innovation itself, developed in-house with proprietary and unique live rendering 3D technology which is not present in any other industry.


Real-time rendered events, real moves from 30 professional players, scanned ball moves and real stadiums, more than 7,000 m2 captured, immediate customisations and realistic odds and outcomes, are only a few of the plethora of amazing features inside this product.


To convert traditional sportsbook players, we offer our clients white-label solutions where they can even customise the betslip, making it look the same as in their sportsbooks. Like this and with a familiar layout, players feel comfortable and there is a zero learning curve that allows them to bet on virtual sports and understand them from the very beginning.


Can operator partners do more?


Yes, they can do more. Clients must understand that virtual sports are not like slot games: you


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don’t just integrate virtual sports and leave them there. It’s important to work and position them, figure out which games are the best for your market and change, add or adjust things if necessary. Te key is to engage players like in real sports, using banners, bonuses, jackpots and adapt games markets and odds as it is needed.


We are very flexible. As the worldwide leader in virtual sports, especially soccer games, we are very proud to say that we are the only company in the industry which gives these mechanics, features, and tools to our clients. All this, combined with our well-trained key account managers who know the specialties and needs for different countries and markets, can only be a success.


What products and features have you launched ahead of the event?


We have launched the new Virtual World Cup Qatar 2022, an engaging virtual tournament with 32 updated teams divided in the same way as the official groups. Rounds and knockout phases, configurable event duration, and each matchday divided into two rounds make this game as realistic and attractive as possible, giving players every single characteristic of a real championship, with all the advantages of a virtual sport.


Do these types of titles have a limited shelf life? Are they designed for long-term success?


Te World Cup is the major and most expected football event with national teams involved, and it only happens every four years. I am sure every player is already waiting for it, probably months ago, and missing the good old days when the tournament ends.


Tanks to GoldenRace’s virtual World Cup, they can already enjoy the thrill of this championship, and keep playing it all year round, without having to wait another four years! So, I’d say they have much more shelf life than the real event.


We design all our virtual sports for long-term success and keep them updated and under permanent revision and improvement to guarantee the achievement of that success.


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