The use of gamification is something we are seeing


Is doubling down on gamification key to tapping into the sports betting punter psyche?


Te use of gamification is something we are seeing more of, as it’s very effective in driving overall engagement. I think what we are witnessing is companies really starting to tap into the entire betting experience, trying to grab the user’s attention. Tere are multiple different elements to this, including competitions, match and score predictors as well as in-game promotions, all proving to be very effective tools.


We recognised this growing trend and introduced EasyBoost, our suite of in-game promotional tools, which further enhance the


player experience, increase engagement, and boost loyalty. We provide a configurable Tournament tool which enables operators to create exciting competitions across different titles with variable points calculations and win criteria to reward players with customised prizes.


In addition, our Money Drops tool gives partners the capacity to drop random money prizes on players, with real-time notifications, boosting the in-game user experience and player engagement.


Do these types of titles have a limited shelf life? Are they designed for long term success?


more of, as it’s very effective in driving overall engagement. I think what we are witnessing is companies really starting to tap into the entire betting


experience, trying to grab the user’s attention.


Absolutely. Tese titles are designed for long term success. Sport-themed games are great for introducing players to the concept but once they are engaged, they begin to try out the wide variety available.


Tere is always room for updates and upgrades with certain titles getting a new RTP for example to keep things fresh, as well as the consistent addition of new games the portfolio never gets old or outdated. Crucially, the titles can avoid cannibalisation in the sportsbooks and actually help to increase overall revenue.


NEWSWIRE / INTERACTIVE / MARKET DATA P43


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