to ensure players remain engaged throughout the event.


Te companies that will truly flourish at this year’s tournament will be those that embrace experiences such as these.


Do you anticipate greater betting engagement rates than Russia four years ago?


We foresee a great deal more in terms of both bets wagered and engagement from emerging markets. Te LatAm region is home to populations that are extremely passionate about sports, and with several major national teams qualifying this year, including Brazil, Argentina, Mexico and Uruguay, operators have never been in a better position to highlight the industry’s most advanced sports betting entertainment in the territory.


How have operator partners approached the winter tournament differently to a traditional summer event? What have been the biggest hurdles with the different timing?


To all intents and purposes, World Cup 2022 will be the same tournament that everyone knows and loves, with a wide variety of opportunities available for both newcomers and experienced sports bettors. Tere are a handful of differences, however, that are unprecedented in the industry, and will make for a truly unique event.


One significant example is the interruption of the 2022/23 season Premier League, a challenge that can’t be ignored – with the domestic league resuming in the new year, there will be no time for operators to draw breath. Sportsbooks will, however, have the potential for even further engagement, due to the continuous nature of the sporting season.


What betting trends are you anticipating for this World Cup? Are we likely to see a greater focus on outright betting or bet builders?


Both pre-match and in-play betting are sure to see a surge in interest, and top-tier features of sportsbooks need to address such demand. Features like Bet Assist are ideally placed to tackle these new challenges - by generating automated betting tips based on historical data, live-score and AI analysis, covering both pre- match and in-play markets with complete bet slip integration, user engagement is increased, as well as retention and turnover rates.


In addition, bet builders will give newcomers to sports betting an efficient and engaging way to get involved, while FastBet, the only feature of its kind on the market, can enable users to wager across all sports at the touch of a button without creating a betslip. New, exciting tools like these are highly effective at retaining existing audiences but also attracting new ones to the world of sports betting.


What features, products and innovations have you lined up to coincide with the World Cup?


Te rollout of our proprietary World Cup widgets will enable players to bet on a slew of various markets including games, outrights, group betting and specials all packaged and


P22 WIRE / PULSE / INSIGHT / REPORTS intuitively navigable in a World Cup module.


Tis initiative was originally introduced at the beginning of the Euros 2020 tournament and it’s back by extremely popular demand with some product enhancements to make the experience even more engaging.


NHL, NFL, NBA - the major U.S. sports will be in full swing during the tournament. How will this affect stateside betting on the tournament?


Rather than detract from the spectacle of the World Cup, we think the increased focus on sports of all kinds will fuel greater engagement overall. One of the key differences at this year’s World Cup will be the emergence of legalized sports betting in North America, which has swept the nation and is set to generate more bets than ever before and create increased opportunities to place bets with legalised apps.


Soccer’s popularity in North America has come on in leaps and bounds in recent years, and with the US national team qualifying, the signs are positive for stateside betting.


“We foresee a great deal more in terms of both bets wagered and engagement from


emerging markets. The LatAm region is home to populations that are extremely passionate about sports, and with several major national teams qualifying this year, including Brazil, Argentina, Mexico and


Uruguay, operators have never been in a better position to highlight the industry’s most advanced sports betting


entertainment in the territory.“


“The rollout of our proprietary World Cup widgets will enable players to bet on a slew of various markets including games, outrights, group betting and specials all packaged and intuitively navigable in a World Cup module.”


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