Steve Rogers, CCO of Virtual Sports at Inspired, provides insight into the marketing advice


offered by the supplier to operators who deploy their virtual sports products.


tactics to encourage virtual players


What more can virtual sports providers be doing to tap into the World Cup betting fervour and convert traditional sportsbook punters into virtual sports players?


Inspired’s V-Play Soccer products happen to complement traditional betting on World Cup activity. It allows providers to tap into that excitement and offers another outlet for soccer fans to be entertained — but players need to know these games are available.


Inspired’s V-Play Soccer Matchday can easily be integrated into existing sportsbook, website or retail venues, and its constant content schedule makes it available 24/7, providing a consistent stream of sports betting content and entertainment throughout the tournament.


At Inspired, we have developed a full suite of soccer products including single match, multi- game, penalty, tournament and knockout products for both men’s and women’s formats.


Is there room for improvement in the positioning of football-themed virtual titles and promotional tie-ins?


Almost anyone can play virtual sports, and operators can make this even easier by providing a dedicated tab and tutorials. Inspired trains the operators who deploy our virtual sports products and gives operators the tools they need to train the players who enter those operators’ venues or log onto their websites looking for entertainment.


Operators can encourage players to explore virtual sports with proven marketing tactics:


1. A dedicated “Virtuals” tab in the main navigation closer to sports — this is


P46 WIRE / PULSE / INSIGHT / REPORTS


Steve Rogers, Chief Commercial Officer, Virtual Sports, Inspired


important for awareness and to manage players’ expectations.


2. How to Play tutorials — enhances the player experience by taking the guessing out and speeding up adoption.


3. Free Bet Promotions on virtuals — for new- to-site sign-ups, existing site customers who are new specifically to virtuals, trial promotions and incentives at specific times of day or days of the week.


4. Virtuals promotions throughout other sections of the site — to grow the virtual player base and to help cross-sell.


5. Social Media channels — expand the reach of all three types of campaigns: awareness, education, and trial.


How significant is the virtual cross-sell opportunity for the upcoming World Cup?


As with any major sporting event, the world’s upcoming soccer fever always ignites players interest in our products and we are launching


proven marketing


and promoting the full suite of soccer products across our new and existing customers’ platforms in both retail and interactive channels.


What products and features have you launched ahead of the event?


Inspired launched its game-changing V-Play Soccer Multi-Stream Matchday product. Inspired’s Virtual Soccer Matchday features the same phenomenally life-like graphics seen in Inspired’s popular V-Play Soccer 3, but the Multi-Stream Matchday event includes eight games taking place simultaneously, so players can make accumulator bets across a wide range of markets.


A dedicated stream is provided for each fixture, allowing players to choose which of the eight games to watch at any time. Each channel also provides updates on all games, allowing easy real-time tracking of the scores for all matches.


Do these types of titles have a limited shelf life?


All Inspired’s Virtual Sports products are designed for long-term success. With our virtuals, the season never ends. We give punters the opportunity to wager on games 24 hours a day, seven days a week, every three or four minutes. In addition to graphics, we place great value on the bet markets we offer, the prize structures, and the speed of the product.


Even after a game is launched, our team is working behind the scenes to make updates and improvements to Inspired’s products. Tis is to ensure we continue to attract new players, as well as optimising game play for the players already enjoying the products.


Inspired: five


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