What opportunities does the upcoming World Cup present the sports betting industry?
Tommy Molloy
Chief Sportsbook Officer Sportingtech
Te World Cup is the most prominent sporting event on this year’s calendar, offering an abundance of opportunities for sportsbook operators worldwide, but nowhere is this more apparent than in LatAm markets. Tere is limitless potential for growth in emerging markets such as these, and it is up to the sports betting industry to cater to their demands.
“It’s essential to make the offering as convenient, as possible, utilising tailored solutions to do this. One of the initiatives we developed to do just that is our widget, Popular Bets and Popular Events. This collates and displays the 10 most popular bets and events across an operator’s platform, refreshing every five minutes.”
It’s essential to make the offering as convenient, as possible, utilising tailored solutions to do this. One of the initiatives we developed to do just that is our widget, Popular Bets and Popular Events. Tis collates and displays the 10 most popular bets and events across an operator’s platform, refreshing every five minutes.
Bettors need only glance at the widget to know where all the excitement is at any given moment, quickly and easily introducing them to the joys of betting during this huge event. Obviously, it also makes the experience more engaging for seasoned punters as well.
Despite the comparatively muted build-up, does the tournament have the potential to still be an engaging and entertaining betting experience?
Te World Cup is one of the biggest sporting events in the world, and it will undoubtedly still be a big draw this year. It’ll be all hands-on deck to ensure that operators have everything they need to maximise revenues for the World Cup and retain those customers for the immediate return to the major European football leagues immediately following the event.
“The World Cup represents a significant opportunity for the world of online betting to
introduce new, exciting tools to retain existing audiences and attract new ones - supported by Sportingtech’s Quantum
platform, operators can easily identify off-peak games and
cross-sell their casino offering to ensure players remain engaged throughout the event. The companies that will truly flourish at this year’s
tournament will be those that embrace experiences such as these.”
Whilst the group stage draw didn't pull up any trees, four matches per day offers plenty of scope for recurring daily betting. How are operators looking to draw players in as the tournament kicks off? Are promotions and FTP games top of mind?
Te omnichannel experience is going to be a vital facet to operators looking to retain the biggest slice of market share as possible, with a presence both on and offline key to attaining a high level of player engagement and retention.
World Cup marketing campaigns that include bonusing and free bets will be an essential ingredient to success, while our proprietary modules like Bet Assist, Popular Bets and Events, and Ready Coupons, pre-canned multi bets located under the betslip with a pre-added stake slider for ease of use, add new levels of value to the whole proposition.
In addition, our World Cup Widgets effectively allow our operators to offer a mini World Cup website/interface with features like segmented CRM campaigns. Te World Cup represents a significant opportunity for the world of online betting to introduce new, exciting tools to retain existing audiences and attract new ones - supported by Sportingtech’s Quantum platform, operators can easily identify off- peak games and cross-sell their casino offering
WIRE / PULSE / INSIGHT / REPORTS P21
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