be as a sportsbook. Champion Sports will be offering up to 250 markets for the World Cup. Of course, 90 per cent of revenues come from 10-15 markets, but operators targeting Asia need to be mindful of these cultural differences if they are to succeed.


Will India bet big on the World Cup? What are some of the challenges operators face in this market? How can they be overcome?


It will. Te Indian Super League has proved to be increasingly popular and is one of the most attended football leagues in the world. I think this has come from the success of the Indian Premier League for cricket, with the fandom and desire to bet on matches carrying over to football.


Te Indian Super League will be taking place during the World Cup as normal, so there is a great opportunity for operators active in India to cross-sell these fans and bettors to World Cup markets and odds. Some may even be able to use the World Cup as an acquisition opportunity and drive cross-sell the other way, too. Just as with other Asian markets, Indian fans will be familiar with the big teams from domestic leagues and their superstar players, so operators should look to leverage this to drive engagement during the World Cup and beyond.


Six Asian representatives are at the tournament - Iran, Japan, Qatar, Saudi Arabia, South Korea. Will this generate greater betting volume?


Neither we nor any of our operators are active in these territories as most have laws that prohibit gambling or have a state monopoly in place for parimutuel betting on a limited number of approved activities. I would assume there is an active black market in these jurisdictions, one that would likely thrive during a major sporting event such as the World Cup.


Terefore, it is important for lawmakers to always keep an open mind when it comes to legalising and regulating online gambling. Unfortunately, the likes of Iran, Qatar, Saudi Arabia, and South Korea are countries that I don’t expect to take a progressive approach to online sports betting anytime soon. We may eventually see progress in Japan, but it’s not a market that we have on our watch list.


Of course, there are plenty of Asian markets that are making progress, and these provide huge potential for operators to explore.


How is Champion Sports helping Asian operators leverage the World Cup opportunity?


We are working very closely with our operator partners to ensure they can offer the best experience during the World Cup and beyond. Tey need to be able to onboard players without friction, and then make it as quick and easy as possible for them to make a deposit if needed and then find the markets and odds they wish to bet on to capitalise on the World Cup. Tis means meticulously planned user journeys and a front end this is flexible and adaptable.


Using enhanced navigation that incorporates the latest in responsive technology, Champion


P36 WIRE / PULSE / INSIGHT / REPORTS


“We are working very closely with our operator partners to ensure they can offer the best experience during the World Cup and beyond. They need to be able to onboard players without friction, and then


make it as quick and easy as possible for them to make a deposit if needed and then find the markets and odds they wish to bet on to capitalise on the World Cup. This means meticulously planned user journeys and a front end this is flexible and adaptable.”


Sports helps our operators deliver customer- centred solutions with enhanced navigation that allows players to access a vast array of exciting events and markets that flow from a single screen. Tis is why we have just rolled out our improved Asian design system to ensure it has never been faster or easier for players to place a bet on the World Cup.


“The Indian Super League will be taking place during the


World Cup as normal, so there is a great opportunity for operators active in India to cross-sell these fans and


bettors to World Cup markets and odds. Some may even be able to use the World Cup as an acquisition opportunity and drive cross-sell the other way, too. Just as with other Asian markets, Indian fans will be familiar with the big teams from domestic leagues and their superstar players, so operators should look to leverage this to drive


engagement during the World Cup and beyond.”


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