What opportunities does the upcoming World Cup present the sports betting industry?
We expect betting levels to significantly exceed those seen in the 2018 tournament. If you look at the betting history of the World Cup, the betting turnover has grown over every tournament since Italia ’90 and we do not feel this pattern will change.
Zohrab Karapetyan Chief of Sportsbook Product Digitain
It has been estimated that the total amount of bets placed globally on the 2018 World Cup Finals exceeded €130bn, an average per match of €2.1bn, with over €7bn being gambled on the France vs Croatia final. Tat is spectacular and just underlines the popularity of football across the world.
“It has been estimated that the total amount of bets
placed globally on the 2018 World Cup Finals exceeded €130bn, an average per
match of €2.1bn, with over €7bn being gambled on the
France vs Croatia final. That is spectacular and just underlines the popularity of
football across the world. Since then, a number of significant new markets have been regulated and interest in
football continues to grow, so we are confident that, despite this tournament being the first one to be held in winter, the 2022 World Cup will beat all records for betting handle.”
Since then, a number of significant new markets have been regulated and interest in football continues to grow, so we are confident that, despite this tournament being the first one to be held in winter, the 2022 World Cup will beat all records for betting handle.
Excitement for the Qatar World Cup has been comparatively muted. Nonetheless, does the tournament have the potential to still be an engaging and entertaining betting experience?
We’re confident that this year’s tournament will deliver some great viewing and betting experiences, with regular bettors on premium football switching to betting on the tournament.
Tere could be some impact on the dynamic nature of the games, given the heat of Qatar, even at his time, but I think the levels of excitement of watching the world’s best teams will overcome any potential obstacles. It’s going to be a wonderful spectacle, in my opinion.
Do you anticipate greater betting engagement rates than Russia four years ago?
“Traditionally, sports betting
tends to be recession-proof to a large extent, although the global economic picture this year may test that theory.
However, I think the World Cup is such an iconic tournament, with high-profile games
coming thick and fast, that the overall spend will still surpass previous tournaments.”
From a Digitain perspective, our partner network has grown significantly since the last World Cup, so we will obviously see much higher volumes being processed through our platform than previously. However, as stated above, we still feel that our World Cup 2022 organic growth with be significant over the previous competition.
How will overall betting spend on the tournament be impacted by the cost-of-living crisis?
Traditionally, sports betting tends to be recession-proof to a large extent, although the global economic picture this year may test that theory. However, I think the World Cup is such an iconic tournament, with high-profile games coming thick and fast, that the overall spend will still surpass previous tournaments.
It would not be surprising if this year’s World Cup generates over €250bn in stakes, with football fans ignoring the controversies surrounding the event and focusing on the spectacle.
How have operator partners approached the WIRE / PULSE / INSIGHT / REPORTS P17
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