winter tournament differently to a traditional summer event? What have been the biggest hurdles with the different timing?


Te games are being played at 6pm and 11pm locally, which is reasonably attractive from a European, African, Asian and even North and South American betting fan’s perspective, fairly similar to current domestic league timing – so our partners are not expecting too much disruption to their normal operational processes.


From a partner perspective, there will be an obvious impact on the expected betting handle on the domestic football leagues, especially the key European ones; the Premier League, the Bundesliga, Primera Liga and Serie A, that all plan to take a six week break when the World Cup is on. However, this should balance out as the postponed games will be squeezed into an extended season ending later than usual at the end of May 2023.


What betting trends are you anticipating for this World Cup? Are we likely to see a greater focus on outright betting or bet builders?


Outright betting is always popular on football tournaments, particularly the World Cup where you see lots of “patriotic” bets, especially if the team have a successful run in the competition and the nation and media get behind them.


From an operator perspective, the key period for revenue in the tournament is the Group stage where we they will see the most money bet per day, due, of course, to the number of games being played. As the tournament progresses the games become more spread out and there is less daily betting activity.


What features, products and innovations have you lined up to coincide with the World Cup?


We understand the importance of the World Cup for our partners, so we have been busy preparing some new offers, promotions and additional content for them to ensure their players remain engaged and loyal for the duration of the tournament.


We have developed a World Cup Predictor game that operators can customise to suit their marketplace and can reward their players with prizes or free bets. As well as this, we have launched a new World Cup Player Tournament application, allowing our partners’ players to participate and win prizes based on their skills in predicting and betting on the competition results.


We have a wealth of new bonuses, bet boosters and promos dedicated for the competition – one of my favourites is our “2 Goal Early Pay-out” offer, where we will settle bets as winners if a team goes ahead in a match. It applies to both singles and multi bets – so is bound to be a winner with players who like to re-invest.


Finally, your pick of this year's winner…


I think England will have good tournament despite recent form, but France may find it is


“From a partner perspective, there will be an obvious impact on the expected betting handle on the domestic


football leagues, especially the key European ones; the Premier League, the Bundesliga, Primera Liga and Serie A, that all plan to take a six week break when the


World Cup is on. However, this should balance out as the postponed games will be squeezed into an extended season ending later than usual at the end of May 2023.”


“We have developed a World Cup Predictor game that


operators can customise to suit their marketplace and can reward their players with


prizes or free bets. As well as this, we have launched a new World Cup Player Tournament application, allowing our


partners’ players to participate and win prizes based on their skills in predicting and betting on the competition results.”


very difficult to defend the trophy –it hasn’t been done since Brazil in 1962. Belgium at 16/1 and Croatia at 50/1 a are good each-way bets, but I might have a small bet on Argentina at around 7/1 to win – they always turn up at the big tournaments.


WIRE / PULSE / INSIGHT / REPORTS P19


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