BtoBet revolutionises player acquisition, retention and engagement through


predictive tool BtoBet is launching a set of tools based on advanced AI and ML, allowing for a more player-centric betting experience. Tese tools provide the answers to a lot of the conundrums which operators and their teams are facing on a daily basis.


Te predictive models at the core of these sportsbook tools are especially handy when bookmakers need to predict the right ROI so they can adjust accordingly.


In today’s world data is everything. But how are operators using it? How could data help operators to optimise their spend especially in terms of player acquisition, retention and engagement?


BET RECOMMENDATION


Trough in-depth data analytics based on a various elements – such as player betting behaviour, betting preferences, amounts deposited and staked amongst many other filters – operators would be able to increase the engagement of their players through a more personalised approach, recommending bets based on individual preferences or other trending


events that would interest the player directly.


Tis data analysis also proves very hand in terms of protecting the operator against fraudulent behaviour, and the player himself by avoiding betting patterns that could lead to problem gambling.


Ultimately, through these data-based recommendations operators would be able to increase the player-lifetime-value far more effectively.


GAMIFICATION AND FTP TOURNAMENTS


Another tool that will be launched with the new product add-on portfolio will be sportsbook gamification through tournaments. Tese could be either pre-defined by the operator himself, or


created by the individual players and shared with their friends on social media. Another add-on tool that is expected to have a significant effect in terms of increased player engagement, retention and acquisition are free-to-play sports games and tournaments. Available for all the major sports and leagues, this tool is engaging and determining from an acquisition perspective.


AI WRITING TOOL


Last, but not least, is the AI Writing tool that provides operators with the solution on how to automatically populate their site with in-depth sports news, based on statistics. Tis advanced tool allows operators to provide detailed news items covering any sport, in multiple languages, without the need to employ a legion of writers.


Realistic Games gives 8th Wonder slot the


Game Changer treatment Realistic Games has given popular title, 8th Wonder, the Game Changer treatment, making it the latest to benefit from the studio’s signature feature.


Robert Lee, Commercial Director at Realistic Games, explains the impact of Game Changer: “Te Game Changer mechanic performs just as the name suggests and creates a whole new experience for many of our best-loved games.


“Te simplicity of the concept, moving around the game board by rolling random dice and collecting prizes makes it immediately engaging, but it is also that simplicity that makes the feature so transferable.


“We’ve again adjusted the math model and reward structure, keeping 8th Wonder Game Changer


clean and fresh and true to its original three-reel namesake while also retaining the intuitive elements that have proved such a winner throughout the series.”


Featuring a vibrant playfield filled with Gold Bars, Bank Notes, Diamonds, Rubies, Emeralds and Amethysts, players can win up to 18,888x their bet and also select the bonus buy feature where jurisdictions allow.


8th Wonder Game Changer is the latest in Realistic’s successful series following Snakes and Ladders, Super Bar X and Super Graphics, all of which offer millions of possible game board layouts ensuring no two game feature experiences are the same.


Te new title brings the Game Changer concept to a three-reel slot for the first time. Play is on five win lines across reels two, three and four. Whenever a Game Changer board becomes possible, play expands to include reel one. If this reel stops in the correct configuration for a board, play expands to include reel five. Wins are then paid for three, four and five of a kind wins.


When a game board is created, the player gets to roll two random dice and move around the board. Landing on symbols will spin the centre three reels to a win of that symbol.


All wins in the window are then paid out (including four and five of a kind wins). If a full house lands, all wins are doubled.


NEWSWIRE / INTERACTIVE / MARKET DATA P51


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