Intelitics showcases platform designed to maximise activity and spend


Te rate and pace of change in the affiliate sector over the past five years has been as drastic as it has been fast. Today, affiliates must go beyond simply being SEO sites and undertake broadscale marketing activity to build an easily recognised brand among various player communities.


Whilst SEO remains a key factor, successful affiliates are now also paid media specialists and buyers that require a comprehensive back office with real-time data and campaign tracking to ensure they are maximising their activity and, most importantly, spend.


Te Intelitics platform has been developed to provide such insight, including key features such as:


l Dynamic tracking and the ability to pass


Swintt debuts XtraWays mechanic in Lone Rider


Te online slot market is fiercely competitive and in order for a game to not only stand out but stand the test of time it must engage players from the first spin to the last. While the theme and design play a key part, Swintt explains why it is ultimately the math and mechanics that influence the gameplay.


Here at Swintt, we have been monitoring game trends and noticed the huge rise in popularity of slots that offer expanding ways to win and used this as the basis for a brand-new mechanic, XtraWays, which has debuted in our July game release, Lone Rider.


XtraWays takes the concept of the expanding ways and combines it with the streaking win features found in Japanese slots and pachinko games to deliver a unique experience that will keep players engaged as streaks build and then play out with big win potential.


HOW XTRAWAYS WORKS


XtraWays allows the player to increase their winning potential with each spin by collecting XtraWays icons across all of the reels.


Icons award between three to five additional reel positions for the next spin in any reel that they appear on – XtraWays last for multiple spins counting down by one when no new XtraWays are won. Tis increases the wins and excitement of the game, allowing the player to ride streaks and cash in.


Players really will not want to leave when the game is on a streak of building towards one, which increases their time on the game and the player value to operators. Te feature is well branded, too, providing operators with additional marketing opportunities.


Lone Rider is the first XtraWays title to be added to our lobby and we also have a Rock n’ Ways game due for release in Q4 that will turn up the volume, and the winning streaks, to max delivering a show stopping performance for the player.


P44 NEWSWIRE / INTERACTIVE / MARKET DATA


Wazdan's Hold the Jackpot continues to wow global fanbase


Wazdan's Hold the Jackpot mechanic is now present in five games, including Prosperity Pearls, Sun of Fortune, Burning Stars 3, Clover Lady, and Unicorn Reels, and is set to feature in two upcoming hits to be released in July, Fortune Reels and Midnight in Tokyo.


In every iteration of a Hold the Jackpot game, the mechanic is refined, changed, or added too, ensuring that fans of the genre can have an ever-changing gaming experience rather than just a reskin.


Midnight in Tokyo is an action-packed five-reel slot with over 243 ways to win that sees the introduction of Wild Splitters, splitting the adjoining symbols and


increasing the number of ways to win. In the Hold the Jackpot bonus round, Geisha Cats act as bonus symbols awarding jackpots, while additional cash values continue to land on the reels in Moon symbols. At the end of the round, players will not only receive the accumulated cash from the Moons, but also any jackpots accrued by landing Geisha symbols, with six of them awarding the Grand Jackpot of 1,000x.


Fortune Reels is a six-reel, Asian-inspired adventure, offering players 46,656 ways to win, Cascading Reels, expanding wilds and accumulator Sack symbols in the base game.


Te Hold the Jackpot mode is taken to new heights in this game with the introduction of special bonus symbols along the top row of the reels which can award multipliers up to x9, mystery prizes, more bonus symbols or jackpots. At the end of the bonus round, all prizes are summed up and added on top of the Grand Jackpot of 1,000x a player’s stake.


dynamic variables through affiliate tracking links;


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Set-up post-backs to review conversion data in real-time;


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Instant access to data that can be used to optimise campaigns in real-time and data that is granular depending on the channel affiliates are buying on.


Tis is all delivered through a powerful back office providing operators with a single, central place from which they can manage all user acquisition campaigns across all channels. Tis includes flexible tracking and dynamic sub IDs.


Te Intelitics platform also offers cohorted reporting plus powerful business intelligence tools to allow operators and affiliates to effectively analyse all data and take action where required without delay. A dedicated customer support means account managers can provide technical support and advise on how best to use the platform and the various tools on offer.


Intelitics is currently working with CasinoAffiliatePrograms.com, Super Sevens, and Lead Republik, providing them a centralised platform to streamline growth.


For operators or affiliates wanting to compete with the big players, Intelitics offers the platform and tools needed to succeed.


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