Onionsack: Deep heritage, continued innovation


Onionsack is a technology company that enables businesses in the sports betting industry to safely and accurately take bets via natural language. From their first client - the UK Tote Group - to now, over 100 million bets have been processed and placed accurately from customer expression.


Tanks to the expertise developed from the machine-learning of millions of bets per month, Onionsack understands what a customer wants to bet on via messages written or spoken and then places the bet on behalf of the customer. Onionsack lets a customer bet by sending a message using their preferred channel, whether SMS, Viber, voice or Telegram, and it provides the fastest way for customers to place a bet.


Onionsack's platform has been utilised by a range of big names in the betting sector such as William Hill, Paddy Power and Supabets. Te most recent addition was a deal with the Swedish powerhouse operator Betsson, to integrate into RaceBets in Germany.


And in less than five years, Irish technology company Onionsack has become one of PMU's most trusted technology partners. In 2016, Onionsack and PMU got together to launch PariSMS. It has been such a hit with punters that, on average PMU users place 160 each bets per month using Onionsack - a higher frequency than other channels.


Strive Gaming redefines context-driven player and operational management


Player engagement will be key to US operators not only acquiring customers but also retaining them once they are active with their sportsbook or casino brand. Strive Gaming's Infinity Engine has been designed to change the way operators engage with their players, bringing them closer than ever before.


Current player account management (PAM) platforms available to operators in the US market prevent them from having anything more than a transactional relationship with their customers.


Close to 1.5 million bets are placed through the platform each month. An extended three-year deal, worth around €150m in stakes annually to the French horse racing authority, was agreed this Spring.


Onionsack has been processing bets sent in natural language since 2006, and has adapted the platform to understand bets on horse racing football, tennis, golf and rugby. Capacity to include basketball, American football, baseball and ice hockey will be available in 2021.


Following the success of processing bets by text message, Viber, Telegram and voice, Onionsack's next product innovation for 2021 will be a natural language navigation system.


Spribe Poker offers a next-generation online and mobile poker experience that’s finding a global audience


Online poker play has enjoyed a surge in popularity in recent months. Whilst some of this can be attributed to the global sports blackout owing to the Covid-19 pandemic, it is also down to a number of cutting-edge poker products hitting the market, including Spribe Poker 3D.


Spribe Poker 3D offers a next-generation online and mobile poker experience with fun and entertainment at its core achieved through state- of-the-art tournaments, gamified missions, personalised gifts and a unique loyalty system.


Unlike other poker products, Spribe Poker has been developed with a mobile first approach to deliver a superior experience across smartphones and tablets. Games are presented in portrait mode allowing for one-handed play, with clear graphics and intuitive controls.


We have geared Spribe Poker towards a broad audience of casual players with a range of quick- play options including Fast Poker, Spin Poker and Heads Up Sit&Go. Spin Poker has become particularly popular among millennials and Generation Z.


Players love the fast tournament format with the chance to win relatively large prizes from the small entrance fee. Spribe Poker takes this to the


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next level with in-game missions to enhance the player experience and increase engagement.


We have also boosted player loyalty with a smart, integrated rakeback system that is accessible for all players.


We have tournaments and spin tickets which operators can use to attract new players or further engage existing players with the ability to award tickets to a group of players or individual users.


Tis is underpinned by unprecedented levels of player customisation. Tey can choose from a wide range of avatars and table themes to create a character and playing environment that meets their own unique preferences.


All of this comes together in a poker product that allows operators to engage new poker players, reenergise existing fans of the game and ultimately unlock the true potential of the vertical.


Every player is different and so too is every state, and this is why operators must be able to offer a personalised, intuitive experience for each customer but also their in-house teams.


Our Infinity Engine takes conversions to the next level, unlocks higher lifetime value and drives operational efficiency through automation. Every player and customer journey is different and this is why the way that customers interact with an operator’s brand must be based on real-time engagement. Infinity Engine can create contextual automation triggered by querying any piece of data the PAM touches including player behaviour, outcome of event, location, result and activity across all devices. Tis adds value and delivers higher LTVs when used for personalised, hyper targeted cross-product bonusing or to automate payment and KYC flows. It also allows operators to be proactive when it comes to responsible gambling; they can monitor player behaviour in real time and automate actions and interventions based on certain triggers.


Strive also uses Infinity Engine to help operators build local and federal workflows for compliance and reporting; rules can be changed on the fly in the event of a regulation change.


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