just as effective at retention as they are at acquisition, and this is easier said than done.


John Gordon, CEO, Incentive Games


How, if at all, have operator expectations changed/evolved for FTP products?


"There are three main reasons why operators launch freeplay games.


“The first is to reduce the cost of player acquisition, the second is to increase weekly retention rates and the third is brand differentiation to stand out from their rivals.


"Today, operators are more focused on the latter two. This is because the industry is generally very good when it comes to player acquisition, but not so much at retention so those that can reduce churn and increase player LTVs will succeed in the long-term.


"This has seen freeplay games go from a nice extra to a must- have. Of course, this means providers of freeplay games must ensure their products are


"With operators looking to differentiate, this has seen more turn to bespoke freeplay products. Unique games significantly increase the impact on acquisition and retention, but they always carry greater risk as they are floated on theoretical, unchartered waters.


“But ultimately, the end user expects to be given access to best in class products in return for giving up their valuable attention.


"If your product does not meet the same standard as other entertainment products – Facebook, Instagram, Netflix – it won’t hold their attention for long and they certainly won’t come back for more once they have left the game. Just like these entertainment options, the best freeplay games are constantly evolving to deliver new and exciting player experiences that they want visit again and again.


“Incentive has cracked the code in this regard – our games can drive retention levels by 50 per cent week on week."


Take control of your content with Vermantia’s complete content delivery solution – Vision NextGen


Vermantia's Vision Next Gen maximises users and players’ infotainment, offering HD tailor-made content and efficiently serving operator products in one cost efficient solution.


From day one of Vermantia’s operations, we embedded in our DNA the passion and ability to distribute content to retail operators. Trough extensive R&D a gap was identified in the market, thus making room for Vision NextGen to be created.


Vision NextGen is the complete content delivery solution and digital management system combining live content with data templates in various formats, sizes, shapes and orientations, in single or multi-view screens and video walls with cutting-edge and market proven technology.


Te pioneer solution provides a one plug and play box with the ability to connect on two screens and


CT Gaming details new generation progressive jackpot


CT Gaming unveils Diamond Tree jackpot, a new generation progressive jackpot offered with Diamond King multigames.


Featuring three levels that can be won on any bet and connected to 10 of the 50 games included in the new multigame from the Diamond King series, Diamond Tree Jackpot can be offered with a game package comprised of six game titles in certain markets.


Te excitement of the game is complemented by its visual effects and sounds. Te jackpot is based on the classic concept of collecting symbols, which has proven to be well received


by players and keeps them in the game longer. When entering the bonus mode, a tree covered with diamonds appears on the second screen of the machine and is illuminated by a flash. Te tree spreads sticky diamonds, allowing many hits of different jackpot levels and bonus winnings at once.


Te diamonds start to fall on the main screen in a grid. Tere are three free spins that can be re-triggered each time a new diamond falls and sticks on the grid. If no diamond falls while all three free games are played, the bonus mode ends and the distribution of the winnings starts.


Diamond Tree can be installed as standalone progressive or linked progressive, and an unlimited number of machines can be connected to it. Appealing to players in any market, the mathematical depth of the game targets repeat play as multiple bonuses and jackpot winnings can be won at a time.


differentiate the material it presents in each screen. Te power is in its simplicity as it provides a user friendly back-office that allows each operator to control it with ease either remotely or on location. It is also fully customisable to the operator needs and can be operated and monitored even through a mobile device.


Vision NextGen is a cloud based ultra-low, less than one second latency solution. In short, real time delivery of content. Tis not only ups-the- ante for operators but also enhances player experience whether online or in-store giving it a


360-degree approach.


Content distribution in a timely manner at an entire country or specific regions and towns, or any type of group of retail shops, or even specific retail locations down to the individual TV set level with any content compilation such as data, pictures, feeds, videos, and live videos.


Vision Next Gen maximises users and players’ infotainment, offering HD tailor-made content and efficiently serving operator products in one cost sufficient solution.


NEWSWIRE / INTERACTIVE / MARKET DATA P23


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54