All-in Global tackles the mass translation challenge with AI-powered solution


With the online gambling industry facing an ever-increasing level of content, All-in Global has debuted an advanced Neural Machine Translation technology powered by Artificial Intelligence combined with human post-editing.


Operators, game developers, platform providers, esports organisations and affiliates active in the online gambling industry are handling huge volumes of content on a daily basis as part of efforts to engage, educate and entertain their respective audiences.


But with these audiences in markets and countries around the world, there is a need to translate this content at scale while also ensuring accuracy. Tis presents many challenges, not least the time and cost associated with creating and translating large volumes of content.


To overcome this, All-in Global recently debuted the industry’s first AI-powered translation solution specifically calibrated for online gaming, sports


betting and esports. AI Translation + Human Post- Editing uses the most advanced Neural Machine Translation technology powered by AI combined with human post-editing to allow organisations to create content at scale that is perfectly translated for specific markets in the fastest, most cost- efficient way.


All-in has been providing a wide variety of language services to the industry for more than 13 years, being in a unique position to offer a fine- tuned engine with gaming terminology.


Our engines are trained with specific relevant data as opposed to public domain translations like Google which are trained with generic data. Our solution also guarantees the safety of client data by using an SLL encrypted channel for all translation activities.


Te value of our AI solution is enhanced by combining the speed and ability to deal with large volumes with the gaming expertise of human post- editors who are native-speaking localisation experts in iGaming, sports betting, sports, esports


and fintech. Tis solution is ideal in cases where the budget factor, time or high volume might play a decisive role in choosing the best translation option. It allows organisations to create and translate content at scale and quickly while still ensuring the human accuracy of the translation.


Turn-around times can be up to 40 per cent shorter, and due to the attractive price of the service, can be 40 per cent more cost-effective than the traditional translation option.


AI Translations + Human Post-Editing is currently offered in the following languages: Brazilian Portuguese, Danish, Dutch, Finnish, French (European), French (Canada), German, Italian, Japanese, Norwegian, Polish, Portuguese (European), Spanish (European), Spanish (Mexico) Swedish, Simplified Chinese, Russian, Vietnamese, and Tai.


Plenty of room for sentiment with First Look Games analysis


First Look Games' Sentiment Analysis tool uses natural language processing and artificial intelligence to read and decipher the sentiment behind reviews


Online casino affiliates are a powerful marketing platform for game developers; they showcase their titles to audiences that are looking to try new slots and what to know more about what to expect before they sign up and play. But with so many games and so many affiliates, it can be hard for developers to understand how their titles are being received. To help, First Look Games has developed a Sentiment Analysis tool that will allow studios to determine if a game has been a hit or not.


FunFair Games draws live casino inspiration for The Wheel of Steal


FunFair Games' 'Te Wheel of Steal' is the latest in a line of social, active and easy- to-play multiplayer titles released by FunFair Games for a new generation of players looking for more than solitary gameplay. Te title follows on from debut smash-hit, AstroBoomers: To the Moon!


During the design process for Wheel of Steal, FunFair Games drew inspiration from the live casino sector, where wheel-based games have amassed an army of fans. Te title fuses engaging elements of existing games with innovative social features new to the market.


FunFair Games COO, Lloyd Purser, comments: “We’re here to fill a big gap in the market for community-based casino experiences demanded by an emerging generation of players, who are


P14 NEWSWIRE / INTERACTIVE / MARKET DATA


less attracted to many of the sector’s traditional offerings. Our latest action-packed title, Te Wheel of Steal, does exactly that by combining tried-and-tested features that have proved consistently popular with intriguing additions which we strongly believe will shake up the market.”


Wheel of Steal invites players to enjoy playing against the wheel of steal alongside their fellow gamers, with a multiplayer-to-single-outcome format featuring random bet multipliers, with scorching prizes available to those who progress through the three wheel levels.


Punters take a chance on the gem they predict the wheel will land on, with those who select the correct option from a choice of four rewarded with a share of the thief’s swag bag.


Te heist bonus randomly increases one gem’s multipliers between x5 and x100 once each round is closed, and the wheel is in motion. A chance at even bigger wins is available to those who wager on the level-up lock symbol, which brings multipliers of x50 and x100 through each of another two wheel levels.


Each affiliate review is then given a Sentiment Score from one (clearly negative) through to five (clearly positive) with the average score for each game collated and then shared back to the studio. Developers will also receive an average score for all of their games. Sentiment Scores will be factored in to the First Look Games Index, which ranks all of the games listed in the FLG Library. Te Index is currently based on the number of game reviews made by affiliates, player audience reach and the number of free-to-play demo game sessions played. Te Sentiment Analysis tool has been built as an extension to First Look Games’ Accuracy Management Service, which identifies key game information that affiliates review inaccurately and then automatically communicates the appropriate correction on behalf of the studio.


Te addition of this new tool continues First Look Games’ approach to demonstrate the value and importance that its affiliate users have in the successful marketing of online casino games. It also ensures that developers know how their games are being received by affiliates and the wider online casino community so that they can understand what they are doing right but also the areas they need to improve if they are to deliver the experience players are seeking.


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