Lewis Pek Editor
Comment
Summer Showcase
Trade shows act as shop windows, gathering all the latest products and innovations into a single space for easy browsing and purchasing. Yes, it is possible to visit the showrooms of hundreds of individual developers, but having them neatly rounded up into one corral makes the single journey, however long and uncomfortable, much more efficient and practical.
What I love about trade shows and ICE in particular, is that you get to see all the energy, time and resources that creators and inventors have poured into their exhibits, many spending 12 months honing and revising their creations for the big reveal. We use the term ‘industry’ to describe gaming, which now loosely encompasses all manner of mechanical and digital game offerings. What I think it best describes is the industrious nature of the industry.
When I explain what I do for a living to people outside the business, they’re often incredulous that there is a massive industry working on the creation of gaming products and services. Sitting working remotely from the office for the last 18 months, it’s easy to understand their perspective. What ICE and G2E underline to me when I step on those show floors is the physical manifestation of the scale and intricacy of the gaming industry, the creativity and excellence of the people that work in this sector. And it’s all laid out in front of you.
WHAT I LOVE ABOUT SHOWS IS THAT YOU GET TO SEE THE ENERGY, TIME AND RESOURCES CREATORS HAVE POURED INTO EXHIBITS
The lack of physical shows, conferences and events during the pandemic has detached and disconnected people from each other - with the social side of business taking a real battering. But for me, the lack of connection to the spaces people occupy on their exhibition carpet and the excitement of being shown something brand new - dreamt up in the imagination of its creator - is just as dislocating.
The postponement of ICE into the summer - this month - now - was always a longshot. It’s cancellation, however, was still bitterly disappointing. This Summer Showcase is a collection of games, services, platforms and peripherals that would have been on display across the hundreds of booths in London. It’s been a rewarding and satisfying project to contact the 80+ companies featured in this issue and discuss positively what’s new and what’s exciting them right now.
We’ve pulled the covers off a sample of what’s on offer from the gaming industry and look forward to seeing even more at the next gaming event.
EDITORIAL ADVERTISING
G3 Magazine Editor Lewis Pek
lewis@gamingpublishing.co.uk +44 (0) 1942 879291
G3Newswire Editor Phil Martin
phil@gamingpublishing.co.uk +44 (0)7801 967714
Features Editor Karen Southall
karensouthall@gmail.com
International Reporter James Marrison Staff Reporter William Bolton
william@gamingpublishing.com Contributors
Greentube, GiG, Authentic Gaming, Evolution, NSoft,
BetConstruct, Merkur Gaming, GameArt, Zitro, StakeLogic
Commercial Director John Slattery
john@gamingpublishing.co.uk +44 (0)7917 166471
Business Development Manager James Slattery
james@gamingpublishing.co.uk +44 (0)7814227219
Advertising Executive Alison Dronfield
alison@gamingpublishing.co.uk +44 (0)1204 410771
PRODUCTION
Senior Designer Gareth Irwin
Production Manager Paul Jolleys
Subscriptions Manager Jennifer Pek
Commercial Administrator Lisa Nichols
NEWSWIRE / INTERACTIVE / MARKET DATA P3
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