Interactive SIS - GLOBAL SPORTS SOLUTIONS
Targeted racing content key to global success
As betting markets mature across Africa and Eastern Europe, operators are looking for new content to engage their customers. SIS’s Head of International Racing Simon Fraser says suppliers are now better-equipped to tailor content to local audiences on a territory-by-territory basis.
Simon Fraser, Head of International Horse Racing, SIS
SIS (Sports Information Services), appointed Simon Fraser as its new Head of International Horse Racing in January 2018. Fraser has over 17 years’ experience in international business development, working across media rights handling and the betting and gaming industry. He joined SIS from Racecourse Media Group (RMG) where he held various roles across the company, most notably as the Head of International Streaming & Data for its British television channel Racing UK. In his new role, Fraser manages the supplier’s international horse racing rights portfolio, as it looks to provide retail and online customers with the most engaging racing content from courses around the world.
P72 NEWSWIRE / INTERACTIVE /
247.COM
Operators the world over are always looking for fresh content with which to engage their customers, but in emerging markets where competition is fierce to establish a foothold, it is more important than ever to provide betting opportunities which will engage bettors and differentiate your offering from that of your competitors.
Te majority of operators in established markets now have the same access to an expansive range of major sports content from around the world, giving bettors betting opportunities around the clock and at the touch of a screen on mobile devices. Football leads the field here, understandably. Yet it comes at a cost, given the data and picture right fees the top leagues and competitions can now command, meaning it isn’t always viable in emerging markets.
Other high profiles sports, such as horse and greyhound racing, can provide operators with access to live content, which will drive betting turnover, even in territories with little or no heritage in these sports.
Two areas where they are finding particular favour at the moment are Africa and Eastern Europe. Te former, has often been misunderstood and treated as a homogenous entity, rather than multiple territories each with specific needs. Yet it provides a host of lucrative opportunities for operators and suppliers with a good working knowledge of its esoteric, regional differences.
At SIS, we’ve been looking at how best to service the demands of various global betting markets like Africa. With over 30 years’ experience supplying horse and greyhound content to operators globally, we believe we have the expertise and flexible product offering to be able
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84