SCML SALES OVER THE LAST THREE YEARS GAME
Totobola Totoloto Joker
Euromilliones & M1lhao Classic Lottery Popular Lottery Scratchcards Placard TOTAL
SALES 2014 €10.2m
€126.2m €39.4m €917m €51.1m €25.7m €710.8m -
€1.88bn
Totobola is the sports betting game and the first bet took place in 1961. Te game is based on a grid with 13 base games where players mark with a draw, defeat or predict number of goals.
Placard is another sports betting game launched in 2015 where players knowledge is tested on three games – football, tennis and basketball.
Placard was responsible for almost 14 per cent of sales last year and has become the third top selling game in the JSC portfolio. It saw €300m of sales between September 2015 and 2016 with one million bettors trying their luck. Te App Placard saw 750,000 downloads.
Total sales in 2016 for the Jogos Santa Casa amounted to €2.77bn with 97 per cent returned to social causes. Tis was an increase of almost 24 per cent compared to the previous year. Some of this was attributed to the launch of M1lhao in September 2016 and Placard in September 2015, plus an increase in the scratchcard sector, which were responsible for
SALES 2015 €11.3m
€129m €35.6m €820.5m €51.8m €25.1m €1.10bn €65.4m €2.24bn
49 per cent of sales last year.
Meanwhile sports betting has a 34.6 per cent share of the games offer and the lotteries 2.5 per cent share. Sales in the digital sector amounted to €70.9m last year a slight increase from 2015 figures of €69.6m.
ONLINE GAMBLING Online gambling legislation was approved in
Portugal in April 2015 with the decree law 66/2015 which entitled the Legal Framework for Online Gambling and Betting (RJO). Tere are now seven companies with 11 licences in total currently operating online gambling sites.
Tere are four different types of gambling licences for online operations available – for fixed odds sports betting; pari-mutuel and fixed odds horseracing bets; bingo and games of chance.
Te government began to look at online gambling in Portugal back in 2012 in a bid to
SALES 2016 €9.2m
€110.3m €31.2m
€809.7m €46.8m €23.5m €1.35bn €385.4m €2.77bn
raise money for state pension funds and aid soccer clubs facing high levels of debt.
Te new act aimed to bring in an extra €25m in tax revenue but with a high tax rate of between 15 and 30 per cent for online casino games and eight to 16 per cent for sports betting the market has not proved as attractive as the government had hoped.
Te Remote Gambling Association has since urged the Portuguese government to re-look at its online gambling regulation saying the current system is failing.
Tey have estimated that 68 per cent of players in Portugal gamble via operators that are not licensed in the country, whilst 38 per cent of Portuguese players only gamble through unlicensed websites. Te reason behind this includes the better odds offered by offshore operators.
Te problem is partly down to the high taxation NEWSWIRE / INTERACTIVE /
247.COM P49
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