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Interactive GAMES DEVELOPMENT - NARRATIVE ELEMENTS


Iconic performers and beloved entertainers make for excellent slot themes because they bridge gaps between forms of entertainment. When the music of Michael Jackson appears in a slot, it evokes a response that’s unique to the player. Music and movie icons all have distinct emotional value unique to every player, so we use the slot narrative as a way to connect with the player.


incorporate those recognisable features whenever possible.


Bottom line, a game should always project its theme to the maximum degree. Te symbols, the art, the sounds and the story all need to form one cohesive unit that looks, feels and plays like the licensed property it’s based on.


I also see that many of your products focus on specific icons such as Bruce Lee, Elvis Presley, Michael Jackson and Kiss. How does that tap into narrative expectations and drive player interest?


Iconic performers and beloved entertainers make for excellent slot themes because they bridge gaps between forms of entertainment. When the music of Michael Jackson appears in a slot, it evokes a response that’s unique to the player. Music and movie icons all have distinct emotional value unique to every player, so we use the slot narrative as a way to connect with the player.


Licensed brands featuring instantly recognisable icons tell a different kind of story—it’s a narrative that attaches itself to the performer’s body of work and takes players on a nostalgic


P64 NEWSWIRE / INTERACTIVE / MARKET DATA


journey. When we develop a slot around such a theme, the question is “How do we bring every unique element of this character together?” In a Kiss game, players should feel a similar experience as if they’re in the front row, centre stage watching Paul Stanley and Gene Simmons deliver the energy of a live show. With a Michael Jackson game, players should want to sing along to one of his top hits and dance along with a part of one of his legendary music videos. Te story is a moment in time that we guide the player through. It may not be a complete picture, but it doesn’t have to be. We’re letting them connect the dots by playing the game.


How does a slot use a specific genre to capture the attention of the player in a casino as opposed to online?


Land-based properties have to use very different techniques to attract players because every game sits in a specific location. Hardware is key here and constant innovation is essential. A flashy top box—the game art that sits highest on a slot machine—goes a long way in drawing a player to a machine. Other captivating physical elements like 4k resolution, curved monitors and light displays can bring new players to a land-based casino game. Online, those elements are either


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