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Interactive


GAMES DEVELOPMENT - NARRATIVE ELEMENTS


Narratives - how to tell a great story...


How do narratives work in slots and what are the differences between more traditional story telling techniques and slot design? How do story techniques such as character development, conflict, and story arcs in novels, films and TV classics, for example, compare with the more interactive nature of slot design? How important is story and character and how can they enhance the enjoyment for the player?


In our third and final look at narratives in gaming, we talked to Tom Wood, Chief Creative Officer, Digital, at Scientific Games . Tom offered a fascinating insight into the process behind slot design and how stories are carefully employed to add value to their wide array of innovative products. He explained that compelling stories drive player engagement and loyalty. Tis increases the overall experience of the game for the player and helps drive revenue for the operator. As we soon learnt, the slots from Scientific Games tell a different story with every spin.


Tom Wood, Chief Creative Officer, Digital, Scientific Games


Engaging players is the goal at the heart of game development. It’s essential that a game works as a cohesive unit to capture and keep a player’s attention


P62 NEWSWIRE / INTERACTIVE / MARKET DATA


Scientific Games is a global leader in the gaming and lottery industries. For more than 85 years through its acquired companies, Scientific Games has delivered what customers and players value most: trusted security, creative content, operating efficiencies, and innovative technology. Trough its four operating divisions – Gaming, Lottery, Digital and Social– Scientific Games offers customers a fully integrated portfolio of technology platforms, robust systems, engaging game content, and unrivalled professional services and marketing solutions.


Could you give examples of how Scientific Games uses new technologies and techniques to tell stories in order to drive player interest and keep them engaged in your products?


At Scientific Games, we want our slot games to


be immersive and entertaining to the player. Te games originate as short, punchy stories— usually not more than a paragraph—and those stories become art assets, game features, sound, bonusing and more. Te final product is a culmination of various techniques and hard work, including the math, engineering, and back-end development. Tese elements should combine to form one immersive story where every aspect contributes to the larger, entertainment experience.


Engaging players is the goal at the heart of game development. It’s essential that a game works as a cohesive unit to capture and keep a player’s attention. A few techniques stand out as high performers in terms of player engagement.


Te physical behaviors of players, such as the


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