orientation of how they hold the phone, can unexpectedly play a big role, and we use this to our advantage when thinking about how to keep the player engaged. Portrait mode, a pretty recent development in the history of iGaming, empowers new storytelling techniques. A vertical orientation allows for more immersive animations and art—it builds an environment that’s interesting to the player. Te ability to switch between portrait and landscape also gives the player some control. Tey can decide which orientation works best as they experience the story within.
Sound contributes to the narrative as well, and it’s a powerful tool in keeping players interested. Wherever possible, we use high definition sound techniques to build the environment and immerse the player in the game’s story. When
sounds travel intuitively—for example, if a car races across the screen and the sound mirrors that motion—that little technological touch brings the game to a new plane of storytelling. Te foundation is there, but the player experiences it in their own way, creating opportunities for enhanced engagement.
How is the narrative different in licensed properties when there isn’t a single narrative thread from which to pull?
When a licensed brand contains a broad catalog, our main goal is to capture what makes that particular licensed property so enduring. Why do people love it? Why do people recognize it? With movies, we curate some of the most iconic scenes and build features or jackpots around those characters or moments. We try to
Portrait mode, a pretty recent development in the history of iGaming, empowers new storytelling techniques. A
vertical orientation allows for more immersive animations and art—it builds an environment that’s
interesting to the player. The ability to switch between portrait and landscape also gives the player some control. NEWSWIRE / INTERACTIVE / MARKET DATA P63
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