HEAL ▶▶▶TH
the hens to their eggs, bringing benefits to the consumer. “DHA brings many benefits, including blood pressure and heart rate reduction, and aids vascular health. It also raises good cholesterol and improves cognitive health, and we are keen to develop ways of passing these benefits through the food chain to the consumer,” adds Mr Bateson.
Early adopter Working with progressive suppliers and innovative egg pro- ducers and farmers, UFAC-UK has been able to transfer these nutritional benefits to the end consumer in the UK. A notable early adopter of this sustainable source of omega-3 is UK- based St Ewe Eggs, situated in Cornwall. Packing one million eggs per week in total, St Ewe Eggs wanted to push the boundaries and develop a super nutritious everyday egg, specifically for the health and wellness market. Working with poultry specialists, Humphrey Feeds & Pullets, St Ewe Eggs had identified the traceability and nutritional benefits of algae, providing high levels of DHA. Owner Rebec- ca Tonks worked with Humphrey Feeds & Pullets to develop a scientifically-based feed using algae-sourced omega-3 in combination with selenium, a naturally occurring mineral and one of 13 essential minerals needed to maintain health and boost immune support. “Selenium and fatty acids are two beneficial ingredients in human diets, so it seemed obvious to put them together,” says Rebecca. “The growth rate of al- gae is phenomenal, so it’s a sustainable source of DHA ome- ga-3. The health benefits for humans are huge: consuming the omega-3 in egg form, as opposed to tablet or supple- ment form, means more can be gained because the human body can break it down and store it in human tissue.”
Super eggs Working with its own nutritionists and the Humphrey’s team, St Ewe created different feed blends on site, trialling different levels of selenium and algae until they got the formulation right. It was Humphrey Feeds & Pullets that had put Rebecca in touch with UFAC-UK, who were able to supply the algae via the Algi18DHA product. Martin Humphrey, sales director at Humphrey Feeds & Pullets explains: “It is always a positive and thought-provoking experience working with Rebecca from St Ewe Eggs, as she is determined to create a great egg brand positively differentiated by enhancements to her eggs. We worked closely with UFAC-UK, and their team has been particularly helpful in creating a specific premix which meets the nutritional objectives of St Ewe’s Super Eggs”. Now confident of their feed formulation following these tri- als, Rebecca is keen to further develop the new Super Eggs range. So far, 29,000 of the 189,000 laying hens are on the Su- per Egg diet, producing approximately 152,000 Super Eggs per week out of the one million eggs packed weekly. Al- though still in its infancy, the Super Egg brand is gaining traction with the focus very much on the immune and
38 ▶ POULTRY WORLD | No. 10, 2020
antioxidant support benefits, as well as improving heart health through DHA omega-3. The Super Eggs are sent off for nutritional testing every 12 weeks to ensure St Ewe’s claims are correct: that a serving of two Super Eggs provides the consumer with 75% of the reference intake (RI) of selenium and 65% of DHA omega-3. This testing helps manage feeding in different seasons, ensuring the eggs still contain the re- quired nutrients throughout summer and winter. St Ewe Eggs will work with Humphreys and UFAC-UK to develop the range and adapt formulations as required.
100 supermarkets At present, St Ewe supplies 100 Tesco supermarkets across the UK, as well as smaller retailers locally in Cornwall and, via a UK food company, farm shops throughout the country. Although costing more to produce, margins are similar to other eggs if not slightly more, as they sell for more by pro- moting the health benefits. St Ewe wants to help improve the public’s health and wants to make Super Eggs accessible and affordable for all. Nigel Bateson concludes: “This is an exciting and rewarding project, and we look forward to working with Rebecca and Martin as this range and brand develops, providing a fully traceable and sustainable source of omega-3, as well as other sources of nutrition important for a balanced diet. It also aligns strongly with our environ- mental focus and credentials at UFAC-UK, and we welcome Rebecca’s drive to push these health benefits in such an innovative way.”
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