PHOTO: MEYN
PHOTO: MEYN
Chicken flocks that had to be kept in barn longer due to transport re- strictions, forced processors to adapt to a higher weight range.
restaurants. Chicken flocks that needed to be kept in a barn longer due to transport restrictions, forced processors to adapt to a higher weight range and increase their frozen stock. The cancellation of big sporting events like the Super Bowl this year, caused a major drop in the demand for chicken wings.
Flexibility appears key In these stormy waters, flexibility is the key if poultry proces- sors are to ride the waves of Covid-19. Osler Desouzart, COE of OD Consulting, Market Planning & Strategy, noted that the changes that were quickly implemented in the Brazilian poul- try industry saved a plant from shutting its doors. It is no longer simply a matter of being able to respond but also im- plementing the changes rapidly. Meyn, a multinational poul- try processing technology specialist for over 60 years, has focused on flexibility for several decades already. For genera- tions it is what our solutions have been known for. Meyn’s recently launched products reflect this. The award- winning Meyn Rapid Plus is a breast deboning solution that offers full flexibility because of its capability to process both breast caps and front halves into high-quality fillets, tenders and by-products. Adjusting to a different weight range and switching between breast caps and front halves requires only the simple press of a button. Automatic breast deboning can save 30 FTE or more in manpower, creating more flexibility and reducing costs. This is how quick and easy a tweak in the processing line should be. In production the trend is towards automation and digitization. A constant and growing concern for consumers is traceability. A focus on the total process will create additional gains. Meyn provides a wide range of weighers,
sorters and re-hangers all linked to Meyn Connect software to distribute broilers either to whole bird packaging or, further upstream, to the Physic cut-up line. Meyn Connect supports matching the flock entering the plant with the desired product mix.
Light on the horizon While Covid-19 is expected to cause disruption for at least an- other 12 months, the chicken industry is expected to contin- ue growing, even if this year is likely to see zero growth. Com- panies may be looking more to their home markets, but global trade is still expected to absorb approximately 12% of production. Those processors that play it smart, may not only keep ahead when riding the waves of Covid-19, but be able to catch a few big hits as well.
Adjusting to a different weight range and switching be- tween breast caps and front halves requires only the simple press of a button.
▶ POULTRY WORLD | No. 10, 2020
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