STRATEGY ▶▶▶
EU Parliament decides fate of ‘veggie meat’
BY MELANIE EPP T
he discussion surrounding the denomination of plant-based meat substitutes is particularly timely given that the new strategy is to urge consumers to move towards a more plant-based diet in order to
reduce “the risk of life-threatening diseases and the environ- mental impact of our food system”. Included in the list of proposed amendments was a request to restrict the use of meat-related terms such as ‘burger’, ‘saus- age’ and ‘steak’ for products that actually contain no meat. Euro pean meat and dairy organisations, including Copa- Cogeca, the voice of European farmers and agri-cooperatives, the European Livestock and Meat Trades Union, and the Inter- national Butchers’ Confederation, among others, argued that using such terms for plant-based products is misleading.
Parliament divided Members of the European parliament (MEPs) were divided on the subject. The different sectors were divided as well. The
In a recent vote the European Parliament decided not to ban the use of meat-related names for plant- based substitutes, such as ‘veggie burgers’ and ‘soy sausage’. The vote was part of the massive reform of the Common Agricultural Policy and is in line with the new Farm to Fork strategy and, more specifically, the area that deals with how products can be marketed.
plant-based food industry argues that such a move hinders Europe’s transition towards a healthier and more sustainable food system, one that – under the EU Farm to Fork strategy – calls on consumers to move to more plant-based diet. They argue that current labels are not confusing and that consum- ers buy plant-based products to address concerns related to their health, the environment and animal welfare. Europe’s farmers and farming associations did not agree. In October, Copa-Cogeca, along with several other farming as- sociations, launched a campaign against the misuse of meat
Marketing re- search shows that using meat denominations boosts sales of plant-based products.
▶ POULTRY WORLD | No. 10, 2020
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PHOTO: ANP/PETER PARKS
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