PHOTO: ALLEN SHU
PHOTO: DLG
PHOTO: ALLEN SHU
REVIEW ▶▶▶
opportunities in this region,” said Wang Xu, marketing man- ager for Little Giant, a Chengdu-based poultry machinery manufacturer that exhibited at both expos this year.
Conferences help Visitors of an expo are partly brought by concurrent confer- ences or forums. In China, there are normally large-scale con- ferences held to enhance popularity of the entire event, in addition to a dozen seminars by exhibitors. For example, the Global Broiler Forum was held in conjunc- tion with CAHE 2020; the Global Pig Genetics Summit (GPGS) delivered a boost for VIV Qingdao this year; and the Sunbird Nutrition & Innovation Conference, the most popular gather- ing of animal nutritionists, may have brought some 1,000 visitors to EuroTier China. The most successful conference must be Leman China, which took place in Chongqing 14–16 October. The academic event has generated a dedicated exhibition named World Swine Industry Expo. The expo attracted 613 exhibitors, with a floor area of about 50,000 m2
, and 73,537 visitors this year,
marking the best performance in its history. A total of 8,264 professionals attended the ninth edition of Leman China Swine Conference, which comprised about 100 presentations by 75 speakers. Dr Zhu Zhengpeng, vice president of China’s leading feed producer Tequ, said, “The conference halls are full of young men, while the presenta- tions are mostly about basic practices rather than mechanism studies. Such content planning could be a model for other industry conferences.”
Going online
VIV Qingdao said its 2020 concurrent conferences still had about 40% of speakers from overseas via live streaming or video recording. Actually expo organisers and exhibitors are all embracing live streaming to promote their brands and fa- cilitate attendance by industry professionals who cannot join on site due to travel bans. At VIV Qingdao, global buyers joined virtually via the digital Explore VIV platform, which registered 55,402 pageviews. The platform allowed the inter- national industry to be part of the VIV talk show, webinar, business match-making and online recommendations. The online visitors reached out to the exhibitors in Qingdao from 30 countries such as Iran, UK and the Netherlands. EuroTier China Live was also launched this year. The DLG not- ed, “This proved a popular addition among registrants, with many noting that it now offers them a chance to revisit the trade fair because the content stays online.” CAHE 2020 said its online platform recorded more than 1.2 million page views.
Dates for 2021 shows Some expos fixed the dates for their next events while they were open this year. VIV Qingdao 2021 is scheduled to stage
CAHE 2020 attracted 180,000 visitors in early September.
EuroTier China 2020, held early September, took place in Chengdu.
The Leman China Swine Conference was held in Chongqing, mid-October.
on 15–17 September, again on the west coast of the city. Leman China will go to Chongqing again in November 2021. EuroTier China will stay in Chengdu, but it has not provided spe- cific dates yet. CAHE has newly announced that it will return in May 2021, and the venue will be in Nanchang in central China’s Jiangxi province. On top of all that, a new expo alliance is emerging in China’s live- stock and meat industry. The China International Meat Industry Exhibition (CIMIE), the most influential meat trade fair in the country, is expected to be held simultaneously with VIV Qingdao from 2021. CIMIE was just a week ahead of VIV Qingdao this year, at the same venue.
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