Micah Brassfield
Vice President of Operations TransPar Group, Inc. “You could say I was born
into student transporta- tion,” said Micah Brassfield, who remembers her career journey starting with “Take Your Daughter to Work
Day” in 1997. Her father, Michael Brassfield was general manager for Durham Transportation (now Durham School Services) and encouraged 9-year-old Micah to lead a staff meeting for the transportation department at Lubbock Independent School District in Texas. Her career continued in lock-step with her father’s. Having spent some time as a teacher and coach after college, Micah also worked part- time as an assistant to her father when he was coordinator of planning and student transportation at Pflugerville ISD. Micah was also pursuing her master’s degree in business administration. When Michael moved to a new position, he encouraged Micah to apply for his former role, for which she was selected. She also served at Lewisville ISD as the senior contract administrator before connecting with Richard Templeton, who also hired her father as a school bus driver in 1983 and was looking for emerging talent in the student transportation industry. Micah Brassfield first joined Transpar in 2019 as director of client service before becoming the director of advisory services in 2021. By 2024 she had been promoted to vice president of operations. Erin Reger, the business development manager at
Transpar, said in her nomination, “Micah exhibits a rare and exceptional combination of professionalism,
expertise, and passion for her work…Her dedication to these core principles has allowed her to support hun- dreds of school districts across the U.S., annually, with implementing improvements to their transportation operations long term.” Brassfield described her day-to-day operations as
overseeing several key areas within TransPar, including software development, business development, adviso- ry services and lending direct support, when needed, to management teams across the country. Building on her drive for innovation, she said her favorite part of the job is watching and being a part of transformation. “Watching a district move from a place of long-standing operational adversity to one of pride, confidence, and success,” she said. “Student transportation is not for the faint of heart. It’s complex, demanding and often underappreciated. But whether we’re invited into a district that’s been struggling… or into a district that’s proactively preparing for growth and change, or even one simply striving to go from “good” to “great,” my favorite part of the job is being trusted to help chart that path forward.” She said that a guiding piece of advice came from a poem her dad recited when she was growing up. “Once a task you have begun, do it till the work is done. No matter the task, big or small, do it well, or not at all,” she recalled. “To other rising stars, know that your role matters
more than you may ever fully see,” she advised. “You’re not just managing routes or solving logistical puzzles, you’re shaping access to education, supporting families and building trust in communities. Never lose sight of the people working along- side you and that you’re showing up to serve each day. “If you lead with purpose and serve
with integrity, you will not only rise, but you will also lift others up with you, and you will teach the next generation to do the same” she continued. Looking ahead, Brassfield said she is committed to channeling her passion into quan- tifiable results for student transporters, pursuing excellent service, innovative solutions, and equitable transportation services, inspired by the traits instilled by her father, who now works at Transpar alongside her.
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