NEWS INDUSTRY UPDATE
40 years, advancing throughout the decades whilst continuing to invest in its new product development division to ensure its portfolio is fit for purpose and in line with current trends.
CFS marks 40 years of heritage with new campaign
CFS, a distributor of innovative flooring products designed specifically for the healthcare, commercial, education and residential sectors, has marked its 40 years of heritage with a campaign that celebrates industry developments over the past four decades.
CFS has provided architects, specifiers, installers and end-users with an extensive product portfolio for
UK Homeowners Rely On Independent Retailers For Flooring Advice
The nation opts for independent flooring retailers over e-zines, glossy home interest titles and social media channels when it comes to getting trusted advice and interiors inspiration, new research has shown.
Over half (52%) of 1,000 homeowners surveyed by OnePoll, on behalf of Dewsbury-based wool spinner Lawton Yarns, said they were most likely to seek out smaller, specialist stores to help inform their purchasing decisions. What’s more, 43% consider these independent outlets a primary source for home furnishing ideas. National showrooms were the second port of call with 28% visiting the better known brands while in buying mode. Just over a quarter (26%) would revert to carpet manufacturers’ websites.
Tim Kay, of Lawton Yarns, said: “It’s clear consumers largely depend on ‘bricks’ over ‘clicks’ when they’re in flooring purchasing mode.
06 | Tomorrow’s Retail Floors
To mark this milestone, CFS’ 40 Years of Flooring campaign looks to highlight the trends, product developments and technology that have created the landscape we work with today. Hosted predominantly via social media, CFS invites those that work within the built environment sector to reminisce on how the industry has changed for them, and how this has impacted the work that they do.
The campaign also looks ahead to the next 40 years, with an examination of how the flooring and interior design industries will continue to grow and develop going forward. With smart flooring and technological advances developing at a rapid rate, the techniques, products and industry practices we use as standard today could be obsolete within the decade, and the campaign aims to predict what
“While that came as somewhat of a surprise, what was most telling to us was the fact that there was very little variation between how younger age groups answered compared to older generations.
“We fully expected to see some variation - particularly on those questions pertaining to trends - be it what’s currently perceived desirable or sources of inspiration. But the statistics indicate a widespread consensus when it comes to flooring preferences and where homeowners find support for a purchase that typically takes place only once every eight to ten years.”
The results revealed most people have opted for carpet (67%) over hard flooring in their homes. When it comes to choosing which carpet, however, the uncertainty creeps in when deciding between a wool or wool-rich blend versus a synthetic make-up. Nearly a third (32%) of respondents reported that they did not know which carpet composition they prefer and there was a lack of knowledge on the full breadth
these changes will be.
Lisa Tomlin, CEO at CFS, said of the campaign: “For a company to last 40 years in today’s economic environment is no mean feat. We wanted to honour CFS’s landmark achievement with a campaign that not only celebrates our heritage within the industry, but also looks towards the future, a place we intend to continue as a market leader.
“CFS has managed to stand the test of time by developing a team of experts that not only live and breathe the sectors we work in, but that is also incredibly passionate about the future. This, combined with a comprehensive understanding of the current state of the construction industry, well-established company protocols and logistics, and a forward-thinking mentality, means CFS has never been in a better place.
“We are very happy to celebrate the 40 years of heritage CFS has, but more importantly, we’re excited to see what the next 40 years holds.”
www.cfscarpets.co.uk of wool’s key performance benefits.
“The impetus behind the research was to really understand what drives consumers in determining what they put down in their home.
“Cost? Environmenal concerns? Safety? Ease of maintenance? We were second guessing. Now, armed with these insights, we strongly believe that we can support the manufacturers and all-important retailers in getting the ‘buy wool’ message across,” Tim added.
As a fire-retardant, sustainable and hypo-allergenic fibre, wool and wool- rich carpets offer a series of stand- out features that few consumers are currently considering. Perhaps one of the lesser known advantages, wool filters the air and regulates humidity, creating more comfortable indoor environments. Wool is resistant to flattening and stains and is proven to look great for longer - providing excellent value for money and offering an ideal solution for busy areas where wool has tended to be less frequently featured because of these misgivings.
www.lawton-yarns.com www.tomorrowsretailfloors.com
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