BRINTONS COVER STORY Designer Collaborations


Collaborations with iconic design brands such as Laura Ashley and Timorous Beasties have resulted in stunning collections with timeless elegance and outstanding beauty, all entirely exclusive to Brintons – trusted above all other brands for the skill and knowledge of those working in the production process.


Brintons’ Timorous Beasties collaboration was originally designed for the commercial sector to create design leadership through innovation. They wanted to change people’s notions about patterned carpet and expand on a completely new design concept that had never been done before, using new weaving technology. Following its success in the commercial sector, they then launched the home collaboration in 2014 which has been met with resounding success. The collection was an instant hit and created new trends for the floor across all markets. These carpets appealed especially to those seeking high-quality design that was differentiated against other designs for carpet, thus creating a new style offering and trend which is now much imitated. These designs are large scale, very intricate and innovative but pared back designs with all manner of natural influences such as wood grains, florals, birds, and butterflies.


The Laura Ashley Carpet Collection takes inspiration from their extensive archive, and is combined with Brintons' unparalleled quality and stunning design. Laura Ashley and Brintons have worked closely together to create a carpet range that is the perfect mix of the brand’s history and modern outlook to help create an amazing interior. Classic Laura Ashley patterns and prints, such as ditsy florals, help create warm and cosy homes already, so using them on the floor adds to this effect.


Help to Choose


Brintons’ mission is to inspire homeowners to think about their floors before their walls. If you visit the website, you can see the full product range, get interiors inspiration and advice, plus you can ‘view in a room’ to see what a large piece of carpet looks like on the floor. You can request swatches of carpets to your customers’ door in order for them to get a feel for what they will look like in a home.


Don’t forget that, as a Brintons stockist, you can also access the ‘retailer login’ and have access to many of the beautiful room set images and carpet swatches to use in your own marketing material. For further information or to gain access, contact the Brintons hotline on 01562 748000.


www.brintons.co.uk twitter.com/TRetailFloors Tomorrow’s Retail Floors | 13


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