PRODUCTS & SERVICES
ABINGDON FLOORING UNVEILS A NEW SHOPPING
EXPERIENCE Abingdon Flooring has launched a brand-new ‘shop-in-shop’ concept, designed to maximise the potential of its carpet collections.
Consisting of wall units, lecterns, bold wall graphics and showroom carpet; the concessions promise to deliver a unique shopping experience.
The ‘shop-in-shop’ is available in three packages, with retailers free to choose from any ranges available from the manufacturer’s StainFree, Love Story and Wilton Royal collections.
Starting out with the Bronze package, ideal for smaller stores, and rising to the hugely impressive Gold Package; the introduction of the ‘shop-in-shop’ marks a major move for Abingdon Flooring.
Martin Peace, Sales and Marketing Director at Abingdon Flooring, explained: “We want to make sure that we are giving retailers a way of capturing the diversity of our ranges, whilst also allowing them to fully capitalise on the Abingdon Flooring name. The ‘shop-in- shop’ concept achieves this by helping retailers to create a dedicated area for Abingdon Flooring - an impressive brand statement that is sure to make an impact on savvy shoppers.”
A MIRROR FINISH
Since its launch, the Reflections collection by floorwise has grown to become one of suppliers’ most popular profile ranges, with customers finding the quality and coordinating finishes available a worthy investment.
Richard Bailey, Managing Director, floorwise, said: “The brushed steel nickel finish found in Reflections has proved exceptionally popular.
“Indicative of the dominance of grey as the floor colour of choice, for which it is an ideal companion, brushed steel has overtaken sales of aluminium and simbrass to become the de facto choice for homeowners.”
Along with brushed steel nickel, the Reflections collection also features true chrome plate, providing a perfect match to interior fittings including lights, switches and electrical sockets. Creating
32 | Tomorrow’s Retail Floors
With the entry-level Bronze Package, retailers can benefit from four wall units, two lecterns and a carpet for the floor. Stepping up to the Silver Package brings six wall units, four lecterns, one wall graphic and carpet for the floor. The top-level Gold Package is the ultimate in carpet retail display with ten wall units, six lecterns, two wall graphics and carpet for the floor. Depending on store size, the packages can easily convert any area into a well thought-out and easy to understand shopping experience for consumers.
Martin continued: “Consumers look towards store staff for guidance on their choice of carpet, but they are also increasingly brand-aware. With this in mind, it’s important that we provide our retail partners with a display that’s easy to use.
“It’s important for staff to be able to guide their customers through the available options from a trusted brand, without having to break the chain of conversation to move to a different area of the store and find another lectern. Highlighting the area with a section of carpet helps to make shoppers feel like they are stepping into the brand and, while it may seem like a small addition, it is one that is important in defining the Abingdon Flooring experience.”
a high-style look in the home, the popularity of Reflections demonstrates that homeowners are willing to invest in a more complete finish.
Richard continued: “Traditional profile finishes, such as simbrass and polished aluminium are still popular, but don’t provide the contemporary designer look that can be found in Reflections.
“Ultimately, homeowners want a new floor that they can be proud of and which will be admired by their friends and family, so they see the little extra investment in Reflections to get a first- class and impressive finish well worth it.”
With refined finishes launched last year, the Reflections collection continues to deliver long-lasting durability, and with the higher-quality finish these profiles offer better value than before. Reflections profiles are available in all main profiles: single edge, dual edge, Z edge, stick down
Choosing from ranges such as the improved StainFree Ultra, new Lasting Romance and Deep Feelings from the Love Story collection and the elegant wool-rich Royal Charter and Balmoral ranges from Wilton Royal; retailers can create a unique experience that’s perfectly in-tune with their customers.
Each ‘shop-in-shop’ package is supplied at a heavily discounted rate in order to ensure that it can be enjoyed by retailers of all size.
www.abingdonflooring.co.uk
cover strip and 2-in-1 stick down ramp edge; catering for every need.
Individually wrapped and supplied in boxes/tubes to make sure they arrive on-site in perfect condition; Reflections profiles are available from Floorwise distributors across the UK and Ireland.
www.floorwise.co.uk www.tomorrowsretailfloors.com
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