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STEP INSIDE KITCHEN FLOORING Feast Yo The experts from tile manufacturer and distributor Original Style discuss the man


Updating a kitchen setting requires significant investment - whether that’s time, money or both. As a result, consumers typically find themselves only undertaking such renovations once in a decade which is why choosing the right flooring is imperative for the purposes of standing the test of time whilst meeting all practical and design needs.


Style AND Substance


Today, consumers demand the best of both worlds – they want style as well as practicality benefits. With the rise of social media and platforms such as Instagram and Pinterest, consumers have been exposed to and can easily access the latest interior trends and design inspiration, enabling them to push the boundaries when it comes to interior design.


Social communities encourage individuals to inject their own creativity into their homes, often with design guidance from ‘how-to’ tutorials and ‘where to buy’ advice. This, in turn, has meant more people are turning to online platforms as opposed to professional designers for inspiration and advice when it comes to planning their kitchens.


The wide range of online platforms showcasing interiors means consumers are to explore an abundance of design styles and tiles are one of the only flooring solutions available which can be applied to almost any design scheme; from Victorian floor tiles in a period setting, metallic-inspired tiles for an industrial look or patterned floor tiles for a contemporary edge. Original Style offers a computer aided- design (CAD) service which enables retailers and customers to view the installation of various tile products as well as providing design visualisation.


Significant advancements in inkjet technology in recent years has only increased the tile choices on offer. Such production isn’t limited to a multitude of colourways and patterns, but a variety of lookalike textures and effects can also be achieved; from realistic nuances of wood through to stone and metal replications. Inkjet printers are able to produce designs with multiple faces for the purposes of establishing a more natural effect and with the ability to apply incredible detail, such as wood grains, wormholes, marble veins and metallic rust; it’s no wonder more consumers are opting for lookalike tiles over the real thing.


When it comes to kitchen flooring, many prefer to opt for a neutral/natural approach; especially when the cabinetry and appliances are the primary focus. Therefore, the offering of tile with an authentic stone or wood appearance is and will continue to be firm favourites for consumers. Original Style’s popular ‘Lignum’ range features wood-effect tiles in a variety of colourways, from ‘White’ and ‘Cream’ to ‘Taupe’ and ‘Nut’ and is also available with a slip-resistant finish – particularly advantageous for kitchen settings. These tiles are a popular choice amongst homeowners and are perfect for those looking to embrace an earthy aesthetic whilst avoiding all of


24 | Tomorrow’s Retail Floors


the impracticalities that natural wood or laminate flooring can provide. Furthermore, such tiles can be installed in a variety of patterns, such as herringbone, diagonal or straight; offering even greater creative versatility.


Indoor and Outdoor


Continuing with the topic of design, the outdoor living trend has become particularly prevalent over the past few years. Homeowners are incorporating designs with the purpose of combining indoor and outdoor spaces and these typically include a flow from kitchens into garden sceneries. To help achieve continuity between these spaces, consumers are investing in flooring which is suitable for both indoor and outdoor use - cue tiles! Original Style has many product ranges which can be used in both settings, such as Victorian Floor Tiles, wood-effect tiles and a wealth of gorgeous patterned tiles featured within the Odyssey collection. Pictured is ‘Saltram Black on Chalk’ showcasing a bold geometric pattern with a modern combination of grey and yellow colourways. Popular in kitchen settings, Saltram complements neutral décor whilst supplying a contemporary finish to a classic installation. When looking to create continuity with kitchen and outdoor flooring, ranges such as Saltram offer an ideal solution for those who want to embrace these spaces with a design statement whilst retaining reassurance of the investment of longstanding, slip-resistant flooring.


Porcelain is Paramount


When favouring practicality, porcelain tile is the champion. An upgrade on ceramic, porcelain endures a manufacturing process that makes it harder and less porous, resulting in numerous benefits. Microbes, mites and other microorganisms that cause a large number of allergies are unable to harbour within a tile’s dense substance, making them healthy and hygienic. Furthermore, they’re very easy to clean and unsusceptible to staining – allowing homeowners to avoid the dread of the accidental red wine spill! Aside from cleanliness, porcelain tiles are immensely robust and are extremely durable when installed correctly and can, therefore, last for generations. Porcelain tiles are even suitable for underfloor heating, completely eliminating the off-putting issue of cold feet on winter mornings.


Tiles, without a doubt, are a perfect choice when it comes to kitchen flooring. For centuries, tiles have been the go-to choice due to their numerous practicality benefits; however, as a result of technological developments and the huge choice of tile designs on offer, consumers are now reaping the design opportunities as well as practicalities when turning to tiles for their kitchen flooring.


www.originalstyle.com www.tomorrowsretailfloors.com


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