COVER STORY CARPET AND FLOORING Cushioning the Blow
Lisa Tomlin, CEO of Carpet and Flooring, delves into the different elements that make cushion vinyl so popular within domestic settings and explains why
Carpet and Flooring has chosen to expand its CFS Home Cushion Vinyl product offering to support this.
Due to its durability and minimal maintenance requirements, cushion vinyl flooring is in high demand with consumers and installers alike. However, there are various factors that must be considered when advising a customer on their purchase.
What Does the Customer Want?
Before recommending or selecting any flooring, it is wise to spend time recognising the lifestyle that homeowners lead, what their interior design aspirations are and the budgets they are working to. This will not just ensure the right products are specified for the project, but also that you have happy customers every time.
A large range of colours and designs, high durability ratings, a long domestic warranty and value for money are the first product features to catch a customer’s eye. We have found that, when deciding on a floorcovering, customers are likely to ask three questions: what looks best, which product is going to last and which provides the optimum value for money?
It is also important to carefully consider the usage of the room the flooring is to be installed in. Domestically, kitchens and bathrooms are regularly used by everyone in the house, as well as guests, meaning aesthetics are of high importance. They are also the first places to spring to mind when thinking about wear and tear and future cleaning requirements. In light of this, a floorcovering with the ability to stay in peak condition whilst still looking on trend is necessary. Being water and chemical resistant, easy to clean and long-lasting, cushion vinyl is perfect for these areas where spillages and therefore excessive cleaning is experienced regularly.
The Importance of Choice
In today’s ‘don’t move, improve’ society, an increasing number of homeowners are choosing to renovate rather than move house, so the ability to upgrade flooring styles easily is a key consideration. CFS Home has an extensive collection of cushion vinyl ranges available, featuring popular realistic wood, herringbone, stone and all-over designs, and more recently adding trend-leading mosaic, hexagonal and cube designs, some featuring rose-gold elements, customers are able to change their preferences and adapt to their ever- changing home interiors choices.
In addition to the need to supply a range of designs to complement interior design choices, homeowners are also considering logistical factors. For example, whether flooring is compatible with underfloor heating or whether it is slip resistant.
Carpet and Flooring’s Cozitex Cushion Vinyl has been created and since expanded with this in mind, with a focus being placed on producing a floor covering that is easily installed over imperfect floors. With ease of installation high on most
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installers’ agendas, the ability to install flooring over floors that may be uneven adds to the range’s popularity.
Flooring of the Future
To support home interior design trends and satisfy even its most selective customers, Carpet and Flooring has further expanded its CFS Home Cushion Vinyl collection. The new ranges are made up of nature-inspired ‘Forest’; contemporary yet stylish ‘Pro-Tex’; the modern and chic ‘Terra Firma’; and ‘Trend-Tex’, a range which brings a mix of today’s classic and trendy wood designs coupled with traditional Victorian mosaic styles.
All four ranges are available in 2m, 3m and 4m widths and have been created to reflect personal style choices whilst being durable, slip-resistant, and compatible with underfloor heating.
Sustainability is high on Carpet and Flooring’s agenda, meaning that it is at the heart of many of its product lines, with the Trend-Tex range being 100% recyclable. In addition, the Pro-Tex range is colour fast to artificial light, meaning that it will not fade over time. This makes the product more sustainable through durability, as homeowners won’t need to replace their flooring unnecessarily.
A Step Ahead
Understanding recent trends, developments in technology, and changing customer requirements will lead to a continually growing portfolio of innovative flooring choices, enabling architects, designers, specifiers, installers and homeowners to easily source products that fit their visions and briefs exactly. All CFS Home products are available from Carpet & Flooring.
www.carpetandflooring.co.uk/products/cfscollection Trend-Tex - Victorian Mosaic Blue Pro-Tex - Colour: Hexagonal Mint
Forest - Light Driftwood
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