PRODUCTS & SERVICES Products & We take a look at some of the latest products and servic


SOFTNESS THAT LASTS AN ETERNITY


ITC, Balta’s brand for high-quality, premium polyamide styles, has launched Eternity, a collection of exquisitely soft carpets with permanent stain and fade resistance.


Crafted from 100% Imprel Finesse SD (Solution Dyed) fibre, where colour is a permanent part of the fibre’s molecular make-up, the Eternity collection offers peerless performance. Exceptionally soft, long-lasting and easy to care for, Imprel Finesse SD makes beautiful carpet great for use throughout the home.


With a silk-like look that radiates elegance, the new collection is available in a fine and precise 1/10th gauge construction in two qualities, the impressively luxurious Primrose in a 1,430g/m2


pile weight, and the


comfortable Lily with an all-purpose 935g/m2


pile. With the blush pink of


spring blossoms, sand-like hues and a suite of greys, Eternity is resplendent


ENJOY THE SPLENDOUR OF VENICE


Louis de Poortere has launched Splendore di Venezia, a collection of rugs inspired by the opulence and splendour of classical Venice.


Using high-gloss polyester Rafia, a flat tape-like continuous yarn, Louis de Poortere has achieved a unique look for the collection, with the weaving process twisting and turning the high gloss silver and gold yarns for a dazzling, shimmering effect. Mixed with cotton chenille and woven into striking geometric and abstract patterns, this extra-strong yarn really sets Splendore di Venezia apart as a rug of supreme craft.


Alan Russell, Sales Director UK at Louis de Poortere, commented: “Splendore di Venezia uses its specialised high-gloss rafia yarn as an ode to the precious metals, rare


30 | Tomorrow’s Retail Floors


in a palette of 16 tones inspired by the natural world.


Geert Vanden Bossche, Marketing Director, Balta Group, said: “For a really luxurious finish, polyamide offers exceptional softness and a silk-look that’s hard to beat.


“With Imprel Finesse SD, we’re also giving polyamide the stain and fade resistant features that have helped other


stones and noble fabrics adorning the homes and clothing of classical Venice’s elite. The collection also underlines the exceptional efforts of our design and development team to bring homeowners fresh and exciting concepts not seen before.”


Available in six small-scale geometric designs of Dolomiti, Nuovo, Quadrini, Rombo, Laccetti, and Cubetti as well as the abstract pattern of Gattopardo; the collection is certainly rich in choice. Each pattern is available in a range of both tonal and high-contrast colourways, allowing homeowners to pick the perfect look and celebrate the historic grandeur and cultural kudos of one of Europe’s most elegant and refined cities.


In an 85% cotton/15% polyester Rafia blend, The Splendore di Venezia collection is presented in four standard


manmade fibres become such a success, so Eternity really does deliver a carpet that’s not only wonderful to see and feel, but that’s also easy to live with.”


The classic 1/10th Saxony of exquisitely soft Eternity comes in four and five metre widths and is suitable for heavy domestic use.


www.baltagroup.com


sizes, a secondary backing gives a luxurious handle and results in a reassuringly inviting 1700g/m2


weight for


bliss-like comfort and enduring quality. www.louisdepoortere.com


www.tomorrowsretailfloors.com


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