PRODUCTS & SERVICES


LOUIS DE POORTERE REVEALS EXTRAORDINARY DEPTH AT DOMOTEX


In a stand that buzzed with visitors throughout the show, Louis de Poortere showcased its 2019 Rug Collection at Domotex, revealing new styles that continue the Belgian maker’s reputation for rugs that achieve the delicate balance between style and affordability.


With the international launch of Uyuni, a collection inspired by the world’s largest salt flats in Bolivia, as well as new designs for the ever-popular Mad Men and super-stylish Antiquarian, and the official launch of the Original Wilton Rugs programme; not only were visitors witness to fabulous new creations, but also the first to see Louis de Poortere’s 2019 collection in its entirety.


Reflecting the thick, lithium-rich crust of Bolivia’s salt flats, Uyuni’s beautiful multi-layered effects are achieved through cotton chenille in varying thread counts mixed with yarns of space-dyed wool. In two designs – linear Tunupa and the Chanel Tweed inspired Colchani – the development of the collection saw Louis de Poortere push its machinery hard, creating a technique that sees each machine- made rug different to the next. Response to the collection proved that the manufacturer has struck on something unique.


BRINGING PATTERN BACK WITH RITZY INFINITY COLLECTION


ITC, Balta’s brand for pioneering concepts in carpet creativity for the home, has launched the Ritzy Infinity Collection. Through the flexibility of digital print, the Ritzy Infinity Collection is in constant motion, following the latest trends for a world of design possibilities.


Presented in five themes across 20 designs – Botanicals, Surfaces, Rich Traces, Sundance and Moods – retailers can explore an extraordinarily deep collection of expressive and challenging patterns. From the bold tropical leaf of Fidji, through the Italian marble of Dalati, to the worn damask of Foggy and the painterly Floozie; the


30 | Tomorrow’s Retail Floors


Ritzy Infinity Collection is proving that pattern is back in the home.


Geert Vanden Bossche, Marketing Director at Balta, said: “Thanks to our Chromojet printing technology, the Ritzy Infinity Collection allows us to offer retailers a really trend-focused and constantly shifting carpet collection.


“With surface effects including wood


The worn-effect given to library designs through the Antiquarian series has proved captivating for homeowners since its launch and Louis de Poortere used Domotex to present the next in the line, Antiquarian Ushak, referencing the work of the Turkish Ushak tribe of the same name. Mad Men too saw an addition in the five colourways of Fahrenheit 32 reflecting the marks left by skaters on New York’s famous Wollman Rink. Elsewhere for the Rug Collection 2019, Sari is another brand-new look inspired by the beauty of fabulous Indian silk fabrics. This bright and irregular striped pattern is presented in five colours.


With these additions to the Rug Collection 2019, Domotex visitors could be forgiven for thinking they had seen


everything new from Louis de Poortere, but it also had the worldwide reveal of Original Wilton Rugs. This programme sees woven wall-to-wall products and flatweave rugs become available in 10 stock rug sizes with a choice of three hand-finished edgings. Original Wilton Rugs is available on the 100% wool cut-pile of broadloom President and Richelieu Velours, and the 14 different patterns of the jacquard woven wool- rich Haute Couture.


Rounding out Louis de Poortere’s comprehensive display, the maker also previewed Haute Couture XL, presenting two flatweave broadloom ranges in Vibration and Illusion. The new collection is woven 4.5m wide and with an integrated felt backing.


www.louisdepoortere.com


and marble, Ritzy Infinity Collection is an innovative move that demonstrates ITC’s ability to push the boundaries of carpet design.”


Even more impressive, comes the collection’s scope for customisation by retailers, with ITC offering designs in either multi-colour or neutral colour banks and an option of either Iris loop pile or Arosa cut pile qualities. Simply fulfil the minimum quantity requirements and retailers can create their very own trend-focused pattern carpet collection.


Using a high-performance IMPREL polyamide yarn and Ultratex high-quality felt backing, the Ritzy Infinity Collection comes 4m wide.


www.baltagroup.com www.tomorrowsretailfloors.com


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