PRODUCTS & SERVICES
ABINGDON FLOORING TO PREMIERE RETAIL CONCEPT AT BGNFS
Along with colour updates and range developments to its StainFree and Wilton Royal brands, Abingdon Flooring will use this year’s Buying Groups’ National Flooring Show (BGNFS), from 14th
-15th
May 2019, to present an exciting new concept in floor retailing with the launch of its concession stand concept.
FLOORWISE GETS IN THE GRASS GAME
As homes and businesses wake up to the all-year-round green looks and low maintenance of artificial grass, there’s been an explosion of products available on the market and now floorwise has entered the game with its Artificial Grass collection.
Offering year-round natural looks, the floorwise Artificial Grass collection is available in six different qualities. All using a UV-stabilised and colourfast three-colour fibre, qualities vary in both pile length and fibre shape. Topping the range, Trossachs comes as a 40mm pile height grass, with a C+D shaped yarn. The C-shape fibres helps recovery, while the D-shape gives spring, for a lasting artificial grass that keeps bouncing back.
Entry-level Peaks, with its 20mm grass height offers a great all-round surface for homes, play areas and pub beer gardens as the shorter pile height offers a steady underfoot surface. Moving up through the collection, the 25mm Exmoor has a denser than average, double- strength yarn in a C-shape. Super hardwearing, it’s a great option for gardens, balconies, pool surrounds and play areas.
The sensationally soft Brecon comes in a 30mm pile height that combines durability with indulgence, making it
26 | Tomorrow’s Retail Floors
The ‘shop-in-shop’ idea is designed to provide retail stores with a thoughtfully- packaged carpet retail experience consisting of wall stand bays, lecterns and a large-format wall graphic. This comes together with the carpet provided for the surrounding floor, to create an immersive ‘Abingdon Flooring’ experience for up to 8m2
of store space.
The concession will be ideal for home and furniture stores, as well as flooring retailers invested in the manufacturer’s high-quality carpet ranges, made in the UK. Retailers can select from tiered packages, choosing which ranges they prefer, to fulfil the shop-in-shop concept and make the best use of the space they have available.
Martin Peace, Sales Director, explained: “We’ve created our shop-in-shop concept to improve the customer experience and engagement with the Abingdon family of brands. We are excited about its potential and can’t wait to show buying group members how it can be used to maximise ROI and boost sales from our StainFree, Love Story and Wilton Royal brands.”
Abingdon Flooring will also be presenting the improved Satin Touch collection
perfect for a year-round luxurious feel, while Northumbria’s 35mm pile height and C-shaped yarn, build on this with a dense and lavish feel underfoot. The 38mm pile height and C-shaped yarn of Snowdonia is suitable for gardens, balconies, patios and landscaping projects; a beautifully presented grass ideal for use under garden furniture.
The floorwise Artificial Grass collection is available in 2/4m widths, with guarantees ranging from 7 to 10 years. Tested for colourfastness in
with its softer StainFree yarn, as well as other new ranges still to be presented to the market. Offering bleach-cleanability and the promise of a lifetime of stain- resistance, these new revisions and introductions will continue to cement the StainFree brand.
There will also be an opportunity to catch the latest introductions to Wilton Royal – Balmoral and Royal Charter – that are leading the way in the comeback to wool.
Retailers visiting the Abingdon Flooring stand at the Buying Groups National Flooring Show will also discover The Love Story Collection of polyester carpets, SoftStep LVT and their great value Abingdon Carpet Tiles Division.
Visit Abingdon Flooring at the BGNFS from 14th
-15th
Park, Solihull.
www.abingdonflooring.co.uk
accordance to EN117, the collection has options for almost any artificial grass application. floorwise is also supplying a range of installation accessories, including weed barrier, joining tape and Aqua Bond adhesive.
Bringing the reassuring quality and value of floorwise to a rapidly growing residential market, the Artificial Grass collection will be stocked at floorwise distributors across the UK and Ireland.
www.floorwise.co.uk www.tomorrowsretailfloors.com May 2019 at Cranmore
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