PRODUCTS & SERVICES
WOOL GETS A ROYAL WELCOME BACK
Royal Charter is the new, exquisite cut- pile twist from Wilton Royal by Abingdon Flooring, heralding the continued re-emergence of wool-rich carpet as a discerning choice for homeowners seeking quality and longevity.
In two weights, Royal Charter (40oz) and Royal Charter Deluxe (50oz), the yarn features a healthy 80% wool content with Meltbond to achieve a finer velvet finish and to deliver value without compromising wool’s impressive resilience and unmistakable natural look. In a ranging palette of 22 colours, from elegant polished steel and natural calico to bold cardinal red and sage green, Royal Charter is well equipped for today’s home.
Martin Peace, Sales Director at Abingdon Flooring, commented: “A British-crafted wool carpet has always stood as a marker of quality, but there is no arguing that the natural fibre’s market share has suffered at the hands of manmade alternatives. However, it still commands a place in today’s
this day, no manmade fibre has been able to replace this unique combination and offer wool’s sustainable and renewable status.
“As homeowners become increasingly concerned with the footprint and impact of the products they choose, and with the long-term impact of initiatives such as the Campaign for Wool, the fibre is once again becoming a focus. We’ve introduced Royal Charter as we commit to developing new styles by Wilton Royal that offer a modern response to wool’s rising status through value-driven qualities.”
market as the preserve of homeowners wanting the unmistakable look, resilience and longevity that it offers. To
ULTRA-SOFT CARPET COMES TO THE UK WITH ITC
ITC has launched Soft Origins, a two-style strong collection of ultra-soft carpet for the home, crafted from 100% solution-dyed micro polyester.
Bringing feather-like comfort to the floor, Soft Origin’s micro polyester fibre is spun into a two-ply yarn that adds resilience, with solution- dyed colour providing the stain- resistance now demanded from even the softest of carpets. Crafted in a classic 1/8th gauge Saxony, the micro polyester yarn also gives Soft Origin styles the silk-like look that is proving a popular choice for residential carpet.
Geert Vanden Bossche, Marketing Director of Balta Group, said: “Soft Origins is a significant development for the ITC brand, with an evolutionary micro polyester yarn that is
28 | Tomorrow’s Retail Floors
Featuring Abingdon Flooring’s Soft Fleece Back for a great ‘in-store feel’ and easier fitting, Royal Charter and the weightier Royal Charter Deluxe are available in Abingdon Flooring’s multiple widths - 2.5m, 4m and 5m. They also come Heavy Domestic rated, so are well-suited for use throughout the home. A 10-year warranty for Royal Charter and 12-year warranty for Royal Charter Deluxe are provided as reassurance for consumers looking to make the switch.
www.abingdonflooring.co.uk
incredibly soft to the touch, the collection establishes ITC as a force in trend-focused carpet.”
Soft Origins features two qualities; Cashmere Velvet and Silky Lush. In a 1,650g/m2
pile
weight, Cashmere Velvet is the collection’s heaviest style, featuring in a palette of eight modern colours. The expressive Silky Lush highlights micro polyester’s silk-like quality, this time in a 1,540g/m2
pile weight and in 11 pastel shades.
Both carpets come with Balta’s TwinBack backing that heightens underfoot comfort and makes the carpet easier to install through better flexibility and a soft surface that prevents scuffs and marks on skirtings. Available four-metre wide, Cashmere Velvet and Silky Lush were previewed during Balta’s Open Week event in December and are available now.
www.baltagroup.com
www.tomorrowsretailfloors.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34
