FRONT OF HOUSE
THE POWER OF SOCIAL VALUE
Bianca Angelico, Director and Chief DayMaker at On Verve, explains why hiring with social value at the forefront rather than years of experience can make for better teams and excellent service.
The expectations that employees and visitors have of front of house guest services have changed significantly. After getting used to the comforts of working from home, people need to be encouraged to return to the workplace. First impressions count, which is why guest services has been thrown into the limelight.
The front of house teams that businesses bring in to look after their staff has a huge impact on an employee’s experience in the office. Having disengaged staff on your front desk will not present the office as a productive and positive place to be. It doesn’t matter how many fun office perks you might have, or cool comfy chairs - if your front of house team is not delivering the required support, employees will be put off.
The days of the tired and grumpy receptionist that is chained to the front desk are over. Your front of house team are usually the first people employees and visitors will see or interact with when they arrive at the office. That is a key turning point for how someone’s day could go. Having a friendly and happy welcome for your team as they start their workday will help create a positive environment at the office.
Creating this environment is everything that On Verve strives for. Hiring outside of the traditional talent pool has helped us to create some great, well-rounded teams. To be able to access this untapped branch of the workforce, our recruitment process needed to focus on who the candidates are as people, not just their CV experience.
26 | TOMORROW’S FM
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