DESIGN & INTERIORS
“Embrace your
community, whether it be staff, visitors or
suppliers, so that they feel
they have stepped into the brand’s playground.”
foot as the spaces are often used as a marketing tool, a space where people fall in love with their brands.
The space isn’t transactional in monetary terms, but is a space which is all about storytelling and translating to their users what your brand is all about. We may then go home and purchase online, but the journey of brand loyalty and excitement started at the pop up.
At home As many of our employees are now flying the corporate flag solo at home, there are two design challenges workplace managers can tackle here – customer perception and talent retention.
As the customer, Zoom meetings from spare bedrooms and calls with patchy phone reception are tolerated at this time, but there are some simple, budget-friendly enhancements that can be made to sharpen brand image from any location
www.tomorrowsfm.com
or setup. At its most basic, companies can provide every employee with a branding package that includes corporate backgrounds for devices and online meetings.
Some forward-thinking organisations are now sharing their design budgets between the office and home workspaces. From the simplest desk and chair set up, to branded pop-up screens and company merchandise, there are many simple ways to portray the professionalism of a brand and make employees feel part of the culture. Some businesses have adopted this concept further and designed and fitted out home offices for senior staff to emanate the brand they represent.
Now more than ever, it is so important to listen to our tribe. Gaining their trust and confidence in the approach will ultimately help them feel more comfortable and encouraged to return to the workplace.
www.quadrantdesign.co.uk/ TOMORROW’S FM | 57
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