DESIGN & INTERIORS
INSIDE INSPIRATION
As many offices transform into ‘social hubs’ with wider geographies to support the ‘new normal’ of blended working, workplace managers must centre work around social and customer experience, says Sonia Brown, Director and Head of Design at Quadrant Design.
One important concept the pandemic has taught us, is that irrespective of where we work, our brand must remain strong – inside and out. As the lynchpin driving and shaping the future workplace, FMs and workplace managers can apply simple design principles that promote wellbeing and retain talent – the lifeblood of our brands.
As head offices disband into social hangout hubs, and dining tables become makeshift desks, one message is loud and clear – connection with, and delight in a brand is everything. As workplace revolutionaries, the FM industry is keenly aware that failing to meet expectations means that customers—or talent—will go elsewhere.
We believe that HQ’s can become the beating heart of a brand, connecting teams. Transforming into a collaborative space where ideas are born. Retiring singular desks and adding more meeting facilities to accommodate groups is important for both existing and new staff, to learn about the company and feel connected.
56 | TOMORROW’S FM
Designing for top retail and hospitality names for over 12 years, our mission is to help customers fall in love with brands, and for that, we need connection. In retail this is as simple as a personalised gift wrap, warm welcome at the door, or a complimentary gift. Our workspace should mimic the same. Embrace your community, whether it be staff, visitors or suppliers, so that they feel they have stepped into the brand’s playground, from the scent of the space when the lifts open, all the way through to the materials that they touch.
Office spaces The workplace needs to become the space where we do our absolute best work or allow collaboration and social interaction which simply cannot be achieved at home. I am a huge fan of pop-up stores and the value they bring to both the brands and the customers. The space is based on inspiration per square foot rather than sales per square
twitter.com/TomorrowsFM
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