LEISURE & RETAIL
THE VALUE OF VENDING
John Broderick, MD of national vending and refreshment company The Broderick Group, draws on learnings from serving sectors as diverse as travel, retail and leisure and explains the importance of reassessing the value from vending for your facility amidst rising concerns from FMs and users of the cost-of-living crisis.
With the country suffering the highest inflation levels in 40 years and 91% of adults reporting an increase in their living costs compared to a year ago facility management teams will be facing serious pressure to offer greater price sensitivity and convenience to users as well as adhering to their own increasingly tighter budgets. With leisure and retail operators potentially facing a somewhat quieter and more expensive winter this year, how can learnings from the Covid-19 pandemic be utilised in order to turn this challenge into an opportunity?
Invest where it counts Whether renewing your contract with your vending provider or specifying vending for the first time, be sure to work with a partner that’s willing to invest in the very best technology and estate of machines available, to reap
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rewards for your facility - saving time and money and supporting your business’ reputation.
As a case in point, before the pandemic struck, Broderick’s invested over £1m into updating the vending infrastructure at leisure and retail sites including the Trafford Centre, 16 further shopping centres, Manchester Airport and leisure centres including Trafford Leisure. That investment went on to smooth the way for these sites when the world opened up post-pandemic, whilst boosting refreshments sales.
So, where is this investment best placed, and how did the sites get the most out of the partnership?
Converting its vending machines to accept hassle-free contactless payment, made it even easier for consumers
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