HOTELS & HOSPITALITY
Besides generating social media posts and attracting free publicity, impressive washrooms can also have a significant impact on the customer’s perception of a hotel, bar or restaurant. Around 90% of respondents in an Essity survey claimed the washrooms played an important role in their overall impression of a hospitality facility, with 67% adding that an attractively-designed washroom made their hotel or restaurant experience more pleasant.
However, impressive surroundings should never be delivered at the expense of essentials such as cleanliness and hygiene - and our research confirmed this.
Around 80% of study respondents said they believed a dirty restaurant washroom to be a likely reflection on standards in the kitchen. More than 75% said they would not return to a restaurant that had a dirty washroom - and 25% said they would actually walk out of a venue if the washroom failed to meet their cleanliness standards.
So, all those weird, wonderful and wacky washroom should also offer high standards of cleaning and hygiene to ensure that their customers feel happy and safe. And dispensers should be easy to clean, quick to refill, intuitive to use and offer a high capacity to prevent paper and soap from running out between maintenance checks.
However, aesthetics and functionality can go hand in hand and there is no reason why a practical, hygienic washroom unit cannot also be smart and attractive.
At Essity we offer our own ‘talking point’ dispenser
range – the Tork Image Design Line. These units are easy to wipe clean and have curved surfaces to prevent dirt from collecting in corners and crevices. And their brushed stainless steel fascias and black trim create a ‘wow factor’ in any washroom.
Not all washroom talking points focus on the fixtures or fittings, either. We at Tork have created a talking point of
www.tomorrowsfm.com
our own by launching Tork PaperCircle - the world’s first hand towel recycling service.
Used towels are collected from customers’ premises and taken to local recycling centres where they are turned into other tissue products. Washroom users are quickly made aware of this fact via clear signage and separate paper towel recycling bins in the facilities.
Signs on the back of toilet cubicle doors introduce them to the concept and explain how hand towels are recycled. Visitors are then directed to use the recycling bins via clear signs, while the bin for disposing of general refuse is marked with a contrasting sign.
Tork PaperCircle enables businesses to reduce their environmental footprint for hand towels by 40% compared with current waste-handling options. And when clearly communicated in the washroom, this will impress environmentally-aware customers who will want to share the news with others.
Talking point toilets can have their downsides. Disco buttons, hologram images and wacky decors will slow up washroom traffic in large, busy venues because people will be tempted to linger for longer and take photos. But such gimmicks can help to put smaller bars and cafes on the map and attract new custom from curious punters keen to find out what the fuss is about.
However at the end of the day, it is more important that hospitality washrooms should be clean, hygienic, sustainable, user-friendly and efficiently run. And these qualities in themselves should be something people want to talk about.
www.tork.co.uk/papercircle TOMORROW’S FM | 23
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54
