ADVERTISING & PR SPONSORED BY: CERIS BURNS INTERNATIONAL
GETTING YOUR VOICE HEARD IN THE BUSINESS ECOSYSTEM
The relationship between big businesses and smaller SMEs is much like a natural
ecosystem, according to Ceris Burns, Founder of Ceris Burns International. Each type of business has a part to play in overall success.
When we think about the business world, it’s normally the huge, multi- national brands that come to mind. They are the ones we always hear about during any major economic event – good or bad.
However, according to government statistics, in 2016 there were 5.3 million small or medium sized businesses (SMEs) – each employing 0-249 people – that’s over 99% of all businesses in the UK.
To be successful, each type and size of business is dependent on the other; as suppliers and customers. The relationship is very much like a natural ecosystem. Big companies are the impressive trees, literally with branches spread wide, and SMEs are the air around them, both contributing to and benefiting from the thriving environment through interactions akin to photosynthesis.
The big companies have deep roots and are usually resilient to challenges. This offers stability and economies of scale among other advantages. The downside can be a reliance on systems and processes, which may consequently make it harder to make exceptions and adapt. In contrast, part of the reason for SME’s success is their versatility and adaptability to changing customer demands, economic situations and world events, but this comes without the support of their own deep roots, to help weather any storms.
FINDING THE PATH This year we’re celebrating the 10th anniversary of Ceris Burns International. During our decade as an
18 | TOMORROW’S CLEANING YEARBOOK 2017/18
SME, it’s fair to say we’ve seen a lot of change, but one thing we’ve always known is that being a thought-leader in your industry isn’t about size, it’s about having something interesting to say. Thought leadership is about understanding your industry and identifying new angles on issues, opportunities to improve practices or ways to start debates.
Positioning yourself as a thought leader helps to set you apart from the competition and strengthens your position in the ecosystem. It shows you have a deep understanding of what you are doing and why you are doing it. It demonstrates a strategic identification with the industry you work in and the wider impact your company has, economically, environmentally and socially.
NEED HELP FINDING
YOUR VOICE? With the right help anyone can get their message out to a wider audience, be that government, customers or suppliers. Whether it’s cleaning, FM or any other aspect of the built environment, we’ve worked with companies of all shapes and sizes, from many different countries, with something new to say on innovation, employee welfare, sustainability and the like over the years.
You may feel you don’t have anything to say, or just can’t make yourself heard, but that’s where we can help. We have a track record in B2B media relations, in the UK and across the world. We produce top quality content that gets you noticed, in the press, online and on social media. Often we’ll produce thought leadership editorials, but we know there are times to be creative and utilise other techniques such as videos and infographics too.
We are adept at setting the scene for your story and then telling it to the audiences who need to hear it. We work with our network of editors from relevant trade publications, spending our time and effort tailoring stories to meet their requirements, so that you don’t have to.
We build the editors’ trust and confidence so that they can be assured of the quality of content they’ll receive. With help from us, whatever type of business you are, you can have your say in the how the business ecosystem works.
www.cbipr.com
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THOUGHT LEADERSHIP PR –
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