15:30 Fireside Chat
Neil Nixon speaks with Paul Ashton, CEO of Birkin Cleaning Services, about his experiences during the pandemic and his thoughts on the future of commercial cleaning post-COVID-19.
16:00
A global perspective: what lessons can we learn from cleaning contractors around the world in tackling the COVID-19 pandemic?
Hosted by Neil Nixon, this panel comprises: Dianna Steinbach, Vice President of International Services, ISSA, Germany; Jonathan King, CEO, Samsic; Shawn McIntosh, COO, Atalian Servest, USA; and Paul Fereday, Head of Operations, UK Cleaning Excellence, ISS.
As the challenge of getting countries open for business post-COVID-19 rolls out, this webinar will seek to understand the challenges faced by different countries and regions.
DAY TWO: Thursday 15 October
10:45 Fireside Chat
Neil Nixon speaks with Paul Thrupp, Chairman of the British Cleaning Council, about the cleaning sector’s role during the pandemic and his aspirations for the future of commercial cleaning post-COVID-19.
11:30 A change in philosophy - the benefits of hiring your industrial cleaning equipment Martin Doran, General Manager at Astley Hire Ltd.
Martin will be exploring the benefits of hiring your industrial cleaning equipment and challenging the industry status-quo of outright purchasing. From expert hints and tips, compelling customer testimonials and decades of industry experience, don’t miss this unique opportunity to learn how you can deliver efficiency to your cleaning equipment processes.
12:15 How a good marketing strategy can help grow your business
Suzanne Howe, Managing Director, Suzanne Howe Communications, and Neil Nixon, Conference Director, Manchester Cleaning Show.
Neil quizzes Suzanne about different marketing techniques that can be employed to have a positive impact on winning and retaining customers. Topics to be discussed include: marketing to establish your brand; understanding your customer and how to reach them; retaining customers through engagement; the power of social media, including detail on the how, when and why of each social media platform; the power of photographs; reinforcing your brand through good CSR; and using a successful mix of marketing techniques and platforms.
13:00 The importance of training and assessment Stan Atkins, CEO of The British Institute of Cleaning Science (BICSc).
This keynote will take a deep dive into the importance of practical training and assessment, and look at how it can benefit your organisation and, more importantly, your people. This presentation will also cover how training motivates and promotes experiential learning within your organisation
www.tomorrowscleaning.com
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