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ADVERTORIAL


Two decades of success


In early 2019, Greyland is celebrating its 20th anniversary: we find out more about the company’s journey and accomplishments.


Leading cleaning chemicals manufacturer Greyland has been steadily growing year on year and the company is celebrating its 20th anniversary in 2019.


Founded in Stockport in 1999 by Richard Dyson and five other experienced chemical manufacturing employees, Greyland used their wisdom and what little investment they had to survive. Starting from nothing, the company has been growing steadily year on year, doubling turnover and staff in the past six years alone, Greyland’s growth continues with the recent acquisition of major new customers.


Defying convention from the very beginning, the company chose a line of products that would sell using clear, concise labelling, with no obscure brand names or code numbers, just plain English descriptions of what the product was expected to do, for example: Toilet Cleaner/Descaler, Lemon Floor Gel, Machine Dishwash, and Ivory Lotion Soap. Those early products remain big sellers to this day.


This simple approach was ground-breaking, and apparently just what the market wanted, as their first order was fulfilled just two weeks after Greyland-branded products first went into production. It says much for the appreciation of the entrepreneurial nature of the cleaning industry that buyers were prepared to give the fledgling business a chance,


when clearly there were well-established alternative manufacturers available to them. What follows are the reasons why:


The products worked. Not only did they work, but they were also delivered on time, and cleaning staff liked using them. It also helped that they didn’t come with an eye-watering price tag either, which of course the buyers liked.


The buyers also liked the nigh-on 100% order fulfilment, which compares very favourably with most manufacturers, where up to one third of an order gets marked as 'To Follow', meaning that an order to delivery cycle can run into many weeks, if not months.


The simple recipe for success was thus established with the right ingredients early on.


With a shortage of start-up funding there was really only one financial route Greyland could take: reinvestment. This has been continual from the beginning, and remains so to this day. Reinvestment has driven the company's growth ever since.


Both turnover and staff have doubled since the company moved into a much larger, modern manufacturing, warehousing and administration facility six years ago, after almost literally bursting at the seams in their old, somewhat


26 | ADVERTORIAL


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